Marketing Lessons from the 2021 Super Bowl

Marketing Lessons from the 2021 Super Bowl

With applications for Direct Food & Ag Marketing Businesses

Super Bowl LV was again one for the record books, with the smallest stadium crowd ever, the lowest TV rating in fifteen years and the first one to be played in a home stadium. Many would say it solidifies Tom Brady’s GOAT status even further.

The ratings and big swings in who advertised in 2021 shows us that uncertainty may be the driver of many aspects of marketing. It also says something about what is going on with our customer base today. People’s lives are uprooted. Consumer habits are being changed forever, we are just not sure what forever means. Gauging consumer trends has been difficult this year due to the speed of change.

Advertising changes were big. Ford advertised in the playoffs, but not the big game. Budweiser did not market their core product, but instead focused on public service announcements for COVID-19 vaccinations. Pepsi did the half time show but did not purchase ad time.

Each year, the commercials give us a bearing for where marketing is going on a large scale. It sets the tone for marketing in the coming year and helps smaller businesses gauge what marketing firms with great data know. So, with a keen eye on the ads, we watched for trends and gave lots of thought to translate trends to direct farm marketing in the coming year.

As you review our analysis of trends, consider these questions for your business:

  • How does this relate to your business and your brand?
  • How can you use these trends to update your online presence (webpage, social media, etc)?
  • What trends can you take advantage of and how can you make a plan to use them?

Download the handout for this presentation, here: 2021 – Marketing Trends We Saw in Super Bowl Ads – handout

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