South Dakota Specialty Producers Association – Marketing For Retail Agriculture

Greetings, South Dakota!

We’re excited to share some ideas for marketing the farm at farmers markets – from displays to signage. We’ll share details to help farmers markets be the best they can be to promote our farms and bring in more customers. We’ll start the program by reviewing some trends, sharing resources and talking about marketing in today’s environment. Then, we’ll share tips and photos from farmers markets across the United States to explain the Top 10 Strategies for Farmers Market Vendors. Telling your farm’s story, educating customers, providing convenience and detailed examples will be shared. Then, on to the Top 10 Attributes of the BEST farmers markets will be shared. This includes educational sessions for vendors, having a great market manager, a marketing plan to ensure high customer demand, and more will be shared with detailed examples. Handouts for the program are:

Marketing for Retail Agriculture – Farmers Markets – Slide Handout

Top 10 Strategies for Farmers Market Vendors – Handout

Top 10 Attributes of the BEST farmers markets – Handout

More resources are available here on our blog – from the one page marketing plan to planning for operating the farm during COVID. There are many opportunities to learn more to grow the farm business!

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