If you are direct marketing beef (and other meat), there are some great Extension resources from Michigan State and Wisconsin to help you plan you pricing strategy. Included are pricing sheets, including a downloadable Microsoft Excel Spreadsheet to use at your farm. The information includes a video on how to use the materials. The spreadsheet will help you calculate your cost of production to be sure you are including all costs in pricing decisions.
Details can be found at: http://go.osu.edu/directmarketbeef
Once you know your costs, you need to choose a pricing strategy based on the values/benefits of your product. It is grass fed? Free range? Corn fed? Here is a great factsheet outlining pricing strategies to meet your farm’s goals:
http://go.osu.edu/pricingstrategies