Month: December 2013

Maps & Apps: Mobile Media Marketing For Your Farm – January 16 in Canfield, OH

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How do you know customers can find you? Is your farm or food business on the map?

OSU Extension can help.  We are offering farms and food businesses the opportunity to learn ways to grow their market with increased customer traffic and new marketing strategies during our Maps & Apps Workshop.

The “Maps and Apps” workshop on January 16 will teach participants how to make the most of mobile media marketing as a way their businesses can benefit from free listings on Internet maps, GPS systems and mobile apps, said Julie Fox, direct marketing specialist with the Ohio State University South Centers, the Ohio Agricultural Research and Development Center and OSU Extension.

Workshop participants will:
•See how a business looks to mobile customers in order to improve visibility, “findability” and interaction.
•Understand how farmers and other food businesses benefit from free listings on Internet maps, GPS systems and mobile applications.
•Tap into mobile media marketing resources that make sense for specific business goals.
•Learn how to integrate maps, apps and mobile media marketing into marketing plans and practices.

The program will also offer information on other social media and mobile media marketing opportunities such as texting, coupons, two-dimensional codes, geocaching and mobile commerce.

Businesses that can leverage the Internet, mobile apps and other mobile media can significantly benefit, as research shows that 75 percent of smartphone owners use their device to get real-time, location-based information such as directions or recommendations.

For more information on the workshop or to register, contact Eric Barrett at barrett.90@osu.edu or 330-533-5538

REGISTRATION FLYER AND DETAILS: http://go.osu.edu/mapsappscanfield

OEFFA Opens On-line Conference Registration

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OEFFA Conference Logo

Registration for Ohio’s largest sustainable food and farm conference is now open. The 35th Annual Ohio Ecological Food and Farm Association’s 2014 Conference will be held Feb. 15-16 in Granville, Ohio.

OSU Extension Educators will be teaching several sessions throughout the two-day event packed with educational and networking opportunities with Ohio’s organic growers and industry professionals. And with keynote speakers Atina Diffley, an organic farmer, consultant, activist, and author, and Kathleen Merrigan, former U.S. Deputy Secretary of Agriculture, the conference is sure to sell out quickly.

Visit OEFFA’s conference website for complete details.

Food Demand: Consumer Habits

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How do changes in consumer habits and preferences affect your sales at the farm? Oklahoma State does a monthly survey of consumers relating to food demand. They focus on meats, but deal with all foods. Can you use these reports to change your marketing messages? Yes! Check out the great graphs showing key changes in consumer preferences. The report is published monthly.

READ: http://agecon.okstate.edu/faculty/publications/4604.pdf