Customer service is the brand in action. Knowing what customers think of you and how they interpret your image is a great way to start a plan to improve customer service at your farm this coming season.
There are four steps to providing excellent, awesome customer service:
- Prepare – Write a plan, train and empower employees.
- Respond & Mitigate – Understand it is a long term relationship, not just about the issue at hand. Fix things. Respond on social media.
- Recover – Have a plan for potential customer service fails. Designate who is in charge. Communicate.
- Improve Practices – Update the plan. Prepare for next time. Anticipate future customer service issues.
Find out more information through the links below for use to develop a customer service plan for your farm.
Awesome Customer Service Handout – NACAA-10brux5 – Activities to be used with the farm management team
Awesome Customer Service – Slide Handouts-14cbymv – Slides from the presentation
Super Bowl LI was one for the record books. More interesting for us, though, is the commercials! They were a snapshot of what is happening in marketing and showed us signs of the hot trends in marketing for 2017. Each year, our team watches with a keen eye to see what collective trends develop, how far marketers are willing to think outside of their brand, and how these trends can be used with food and agriculture direct marketing.
As you review our analysis of the trends, consider these questions in regards to your business:
• How does this relate to your business and your brand?
• How can you use these trends to update your online presence (webpage, social media, etc)?
• What trends can you take advantage of and how can you make a plan for promotions?
Read our entire analysis and get ideas for your 2017 marketing plan in this document: Marketing Trends We Saw in Super Bowl Ads 2017-1a2hq38
OSU Extension has a new factsheet for direct marketers!
As part of our updated DeviceReady program to farm and food direct marketers, we’ve published a new factsheet that summarizes what marketers need to do in order to manage their online presence. From new businesses to experienced ones, this information helps you keep up to date on how your business is viewed online, what information is out there about your business and how to connect it all with a consistent online presence. It has several tips and tools of the trade to manage your online presence.
Download the factsheet at: http://go.osu.edu/mobilefactsheet
The DeviceReady curriculum helps you manage your online presence to be consistent across all platforms and devices. It helps you direct your resources to better manage your brand.
During the workshop, participants learn to:
- How do customers view you online?
- Can customers find you online?
- Can customers find what you want them to find out about you online?
- Are you meeting their digital needs?
DOWNLOAD WORKBOOK: DeviceReady Workbook – 2017-02 – Updated-1vwuu7n
This workbook goes along with presentations by Rob Leeds and Eric Barrett at the 2017 North American Farmers Direct Marketing Association (NAFDMA) Annual Convention.
Part 1 – Managing Your On-Line Presence
Part 2 – Customer Service in Social Media and the Digital World
Watching the Super Bowl with a bunch of farm direct marketers changed the way we thought about the game and the ads. We found ourselves looking for themes and trends which farmers could use in their marketing. Super Bowl 50 marks the third year for observing these trends and applying them to direct food & agriculture marketing.
Here are some questions we’ll answer during the program:
- What trends did we see?
- How does this relate to your farm?
- How can you use these themes to update your farm’s social media plan?
- Will the trends change the way you promote your farm through other marketing channels?
During the webinar, we’ll review the trends and give you tips on each one to use in your farm’s marketing plan.
Join us today to talk about marketing lessons from the Super Bowl 50 ads this year.
You can log into our webinar today at 12pm by going here: http://go.osu.edu/newlessons
The handout for this webinar is here: Marketing Trends We Saw in Super Bowl Ads 2016 – final
MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio Direct Food & Ag Marketing Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.
From branding your farm to choosing your customer demographics to setting prices, this program reviews all aspects of marketing to get producers ready to enter the market – and to be successful in their endeavors!
For a complete outline of the program, go to: http://southcenters.osu.edu/marketing/overview-programs/marketready
To print/view the most up-to-date slides for this program, click here: Revised Marketing Bootcamp – Barrett – For Handout
Having trouble keeping up marketing your business on social media?
Join us to learn free and low-cost tools to assist you in managing your on-line presence to maximize your business opportunities. Learn practical tools, trends, and strategies for 2016. This session is brought to you by Ohio Proud and OSU Extension.
There will be 4 locations to choose from, each location will be held from 9 AM—1 PM. The cost is $15 per person.
March 16 – ODA in Reynoldsburg, OH
March 17 – OSU Extension, Clermont County
March 22 – Agricultural Incubator Foundation, Bowling Green, OH
March 24 – OSU Extension, Summit County
For a copy of the flyer with more details and registration information, go to: http://go.osu.edu/2016marketing
Is your marketing working? How are you measuring your marketing? We will discuss evaluating last year’s efforts, making updates to your brand and developing a PR strategy. Our activity will help you set a timeline and budget for your time and money during the 2016 season.
Presentation Handout:2016-02 – Boot Camp – TN Designing Effective
Designing Effective Marketing Materials: Mktg Materials 2016-01
One Page Marketing Plan: One Page Marketing Plan
Our mission through this presentation is:
- To give you an Edge in the marketplace
- By going beyond what you think of as a brand
–Everything you see
–Everything you miss
Think Like a Retailer – Wisconsin
Farmers Markets are great opportunities for direct sales of agricultural products. The management of the market makes all the difference when it comes to success. This list of attributes was developed through years of research and visits to farmers markets from South Dakota to Vermont and most states in between. With the attached handout, you will learn:
- Well managed is well organized. –Period.
- Quality attracts quality.
–You can’t afford NOT to have the best vendors at your market.
–It’s not worth sitting all morning for just $100.
- Their marketing makes the market.
–Image is indeed, everything.
This winter is a great time to rework your farmers market by looking at the marketing plan for the entire market, providing training for market managers and much more!
DOWNLOAD THE HANDOUT: Top 10 Attributes of the BEST farmers markets
Vendor Gap Analysis – A Word document to help determine the mix of products at your market.
One Page Marketing Plan – A PowerPoint slide to use in summarizing the marketing plan to-do list for your market this year.
Farmers’ Markets – 30MM branded poster for each farm– A Microsoft Publisher document. A sample 11×17 poster, branded with market information, ready for vendor information. Then, laminate and require posting at your market for each vendor.