Balance: Design a product that is weighted and provides support to assist balance in performing exercises.
Stability: Design a product that has many areas to stabilize and provide support during exercise.
Safety: Design a product that has more areas to grip onto and allows user to be stable and balanced during exercises.
Bar Exercises: Design a product that allows easy grip for bar exercises that are shorter and weighted for ease of use with one hand.
Weight/Machine Setup: Design a product that has easy parts to adjust for use of different exercises or weights such as exercise benches or weight machines.