A television advertisement campaign would be used to market this game. It would serve to make MineSweeper by Jer and Jub Itty Bitty Speedo Company a worldwide phenomenon. Kids, teenagers, and adults alike would be targeted as the game is user-friendly to all ages and types of people. However, the commercial for each demographic would vary slightly to relate most to the target audience’s interests and manner of thinking. For example, the advertisements targeted towards the adult demographic would be focused on the logical challenges presented by the game. However, for the advertisements targeted towards the teenagers would be similar to the advertisement posted below. Humor would be used to convey that the Minesweeper game is a safe and fun way to spend free time. For the advertisements targeted towards the children, images of children having fun while playing the game would be used to convince the children that this is a game they must play. Additionally, the logical skills that are required to play the game would serve to motivate the parents of the children to invest in the game.
Overall, most demographics would be targeted as this is a game that is friendly for all kinds of people. Television advertisements would be used as the main source of marketing as such advertisements reach a wide variety of people. As a secondary source of propaganda, informational brochures could also be used. These would include information about the game and figures that help to spread the word about the game.
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