Concept Screening
Pros: Quick, easy, and simple to make. Quickly rules out designs and gives an idea of where to go
Cons: Not very in depth, not a lot of detail, hard to determine if it fits the criteria on a 1-3 (bad – good) scale
Concept Scoring
Pros: Gives very good and accurate rating for each idea, gives a point value based on importance of criteria
Cons: Time consuming, very intensive, have to put a lot of thought in to get good results