Social Media | OSU Extension Ed Tech

One Video: Posted 5 Ways to Social Media

April 9 2014April 8, 2014

When we visited the NMSU Learning Games Lab in February, their team had some questions common questions about social media. They are working on refining their social media strategy and were curious about how they should tailor their messages to fit each social media platform (i.e. What a post on Facebook should look like compared to Twitter, Instagram, Google+, etc.) This is such a common question, we thought a blog post was in order!

Below is the “Don’t Wash Your Chicken!” video produced by NMSU that happened to go viral. We explain why under the video – but watch it first to see if you can take a guess:

NBC News

What’s your guess? Why did it go viral?

This video is short and to the point. The video above is a simple illustration of a viral video that gives the viewer educational, fact-based information. There are some great keys to the success of this video, and small snippet animation with it. First, the message is simple. Don’t wash your chicken! Next, the video is short, but NBC news shortened it even more. It shows the animation of the chicken and bacteria being spread as the person puts it under the running water.

No matter which social media tool you’re using, you want to make sure any video you share is short and sweet. With the creation of Vine and Instagram videos, people’s attention spans continue to decrease. Some topics warrant a longer video (say, a video on how to water bath can tomatoes, for instance). But most videos need to be less than two minutes, or you’ll lose your audience.

So, how would you go about posting this video to each social media site? Would the posts need to look different?

The answer is: it depends.

Because this is a video, there are only so many different ways you can go about changing how you post it, but it is possible. Here are some examples:

Facebook: Keyword is VISUAL

Sample Post: Keep text short and simple. Copy and paste the link to the video, but then delete the link text. You want your post to be visual and attention-getting. You can also paste the YouTube video link to allow the video to automatically play when people come across it on their newsfeed.

Twitter: Keyword is INFORMATION

Sample post: Twitter is all about information and informal learning. Again, keep your post short and simple (you only have 160 characters to fit it all in!). Use a link shortener to keep the link small, and include relevant hashtags that will help people find the video. Try not to include too many hashtags… for no other reason than it’s just annoying. (Note: we probably could have included the #NBC hashtag and/or @NBC Twitter handle in this Tweet as well!)

Instagram: Keyword is PRETTY/CREATIVE

Sample post: Instagram works as an app on your mobile device, so you’ll need to download the app from iTunes (for Apple devices) or the Google Play store (for Android devices) first. Most Instagram users are using it personally, rather than professionally. Here, the example is from my personal Instagram account, but I’m sharing an Extension-produced message. I took a screenshot of the video with my phone, then chose a cool Instagram filter to apply to the picture. And just for fun, one of my favorite quotes about Instagram is: “People of Instagram: your pictures are not cool and you are not creative.” We may feel this way (I do), but if a large chunk of young people that we’re trying to reach are in this space, then we should try to experiment with sharing information in this space so we can meet people where they are at.

Google+: Keyword is SHARING/COLLABORATION

Sample post: Google+ is a safe haven at the moment for techies and nerds who have lost interest in Facebook and Twitter. But that doesn’t mean that they’re the only people using it. As more people find out the cool user-friendly features of Google+, they’re realizing it’s a much more collaborative tool than any other social media platform out there. Sharing is key on Google+, so include the source of information and why you think it’s useful. Like Twitter, many people utilize Google+ as part of their personal learning network, so they look for information to learn from and share – not necessarily to just entertain themselves. A couple of cool features that only Google+ has: 1) It automatically picks out useful hashtags to add to your post and 2) You can create circles of people you follow, and then choose to share information with specific circles, 3) Google Hangouts… enough said.

Pinterest: Keyword is INSPIRING

Sample post: Pinterest works as a digital bulletin-board of sorts. After my husband and I bought our house back in 2008, I began taking pages out of my Grandma’s “This Old House” magazines and putting them into a binder for renovation and decorating ideas. With Pinterest, I don’t have to do this anymore. I can create my own digital “binder” of sorts, and create binders (or “boards”) for as many topics as I want! So in a Pinterest post, you would include a photo of the video (or other photos that are available via the link you’re sharing), along with a message about why it’s good to have this information or idea handy.

Keep an eye on Instagram and Google+. As Facebook continues to decrease how many people your page reaches “organically” (which just means, without paying for ads) more and more organizations (especially non-profit ones) are jumping ship or are spending more time experimenting with sharing information on other social media sites, such as Instagram and Google+. Amy Hayes presented a great session at NeXC on how to utilize Instagram – you may want to check it out.

Now – keep in mind that even though we’ve showed you how to share the same link on 5 different social media sites – that doesn’t necessarily mean that you need to be using all 5. It all depends on what your audience (the people you’re trying to reach) are using. For more information on how to find out which social media platforms would be beneficial for you, click here.

~Jamie & Heather

How to Create Your Personal Learning Network on Twitter in 5 Steps

April 3 2014April 2, 2014

One of the themes mentioned throughout the National eXtension Conference last week was the increasing importance of Personal Learning Networks. Many of us who have been using social media for years have tapped into the informal learning that can easily take place in online social spaces – specifically on Twitter. PLN’s help Extension professionals learn from each other, as well as learn from other experts in our fields of work and study.

1. Create a Twitter account if you don’t already have one. Ed Tech Heather Gottke wrote a great blog post on how to get started on Twitter here.

2. Begin following people by adding people you already know; colleagues and clients. Then add people who you know are experts in their field. For example, I follow Mashable and Beth Kanter to get social media info; TechCrunch for general tech updates; Paul Hill for 4-H STEM programming; Mike Gutter for financial education; Let’s Move for nutrition education, and the Pew Research Center and NASA just because I’m a geek. You’ll also want to add CFAES, Keith Smith, and Dean McPheron, to stay up-to-date on our college’s goings-on. Feel free to see who else I follow and add them to people you follow.

3. Organize the people you follow into lists and use a social media managing tool. I use Hootsuite. But some people like Tweetdeck better. Both are free to use the “regular” version. You’ll have to pay to go Pro and get extra perks like analytics, but I use the free version and feel like I have access to everything I need. You’ll need to create your list categories in Twitter.

Once you have “followed” a Twitter account. Click on the settings icon beside the “Follow/Following” button. This will pull up a drop-down menu, as shown below:

Click on “Add or remove from lists”. A separate box will appear asking you to “Create A List” or choose which list to add this person to:

Next, you’ll pull your lists into Hootsuite or Tweetdeck (whichever you choose to use). In Hootsuite, you can do this by adding a stream to your dashboard for each one of your lists. Click on “+Add Stream” and then click on the “Lists” tab (highlighted in yellow below):

Once you’ve added a stream for each of your lists, your dashboard will look like this (if you are as list-happy as I am anyway!):

4. Find more experts to follow by searching and following hashtags. For example, I have found people to follow by searching for #socialmedia, #edtech, #food, #money, #parenting, #4H, just to name a few.

5. Build upon and share what you’re learning by networking with those you follow. Retweet what they’re Tweeting and put their ideas into practice. Reach out to them and start a conversation. Let them know how you’re using their expertise, concepts, ideas, etc. I’ve networked with colleagues all across the country via Twitter and have met some amazing and inspiring people. They’re Educators, Program Specialists, Faculty, and Techies. Once your Personal Learning Network grows, you begin to realize how we can all work together across the nation to make Extension much stronger and our programs more impactful. Cooperating, collaborating, and sharing ideas and resources also reduces our time spent on reinventing something that someone in a different state already does well. Meeting via Twitter can put all of these things in motion.

For more info, Beth Kanter has an excellent blog post on using social media for professional learning here.

Other ideas? How have you built your own Personal Learning Network and who have you included in it?

~Jamie

Getty’s Gift: We Now Have Access to Millions of Free Images for Online Content

March 24 2014March 21, 2014

Well, until now! Getty Images announced this week that they have offered up hundreds of millions of images to content creators, for free. This was so unthinkable, that I didn’t believe it until Mashable.com confirmed it on Facebook. But their explanation makes sense – the images are being used anyway. With the good news, also comes some bad news however. Although you can use the Getty images to embed onto websites, blog posts, and social media posts, you cannot include them in PowerPoint presentations not intended just for personal use (and what PPTs are just intended for personal use, other than the ones my 4th grader creates?!), nor can you include them in any curriculum or resource materials that will be distributed to the public. [Cick here to visit the Getty webpage with info on how this all works.]

To test this process out, I went to Getty’s site and searched for a picture of a sheep. It did take a few minutes before I found a photo that I liked, and that I was “allowed” to use (the embed sign popped up with the other options). Here’s the image:

So there’s obviously some give and take here. While allowing users to embed certain images into their online content, Getty is also identifying the source of the content, and adding in some shareable buttons for good measure. If you don’t mind the way this might look on a blog post, or your website, then Getty could be a good new source of free images for you.

But there are other options out there! Pixabay / Flickrs Creative Commons to name a couple. And their images are already free to download and use.

Do you use other royalty free image sites not mentioned here? List them in the comments!

~Jamie

Key Take-aways from the NMSU Learning Games Lab

March 20 2014March 20, 2014

Our Ed Tech group recently traveled to the New Mexico State University Learning Games Lab in February. For those not familiar with NMSU’s Game Lab, they are affiliated with NMSU’s Media Productions department and specialize in designing and evaluating educational tools with technology. You can see some of their work here which includes the “Eat-and-Move-O-Matic” National 4-H mobile app and “Don’t Wash Your Chicken!” video. While in Las Cruces, we toured their Game Lab and video production facilities, collaborated on how we can best work together on tech projects, and even created a decision tree to use when helping colleagues decide if they really “need” an app or they just “want” an app.

We’ve each listed below our top 5 take-aways from our short time visiting with the Game Lab director, Barbara Chamberlain (those in FCS have heard this name many times!), Jeanne Gleason, and the rest of the Game Lab’s staff.

Heather

Processing Requests for App Development: Through this opportunity I was able to see the detailed process of app development from idea, to product. Coming to the table with a complete idea in hand is a nice starting point, but in turn we all must be willing to collaborate and build off of that idea to make it even better suited for Extension audiences.
“The brain can only absorb what the butt will tolerate”: I found this to be a beautifully said direct quote from our collaboration sessions. The time we have as professionals to share information has grown smaller and smaller, while the need for sharing the message digitally has grown larger and larger. Making what we have to say compact, and creative is a task that the NMSU gaming lab has taken seriously, and done beautifully! There is a lot to be said for building animation, games, and apps that keep the attention of our audiences. In the past it was as long as 20 minutes, but today our viewers may only give us 2-3 minutes before we lose them.
Atmosphere: The gaming lab is a good example of a creative, unique, and positive work environment. The spaces were open, the layouts blended from one person to the next, and the people were friendly, open, and constantly working together. While something we often do not think about, how we work together is as important as working together itself.
Revisiting Objectives & Expectations: There is a constant need in any technology-based project to revisit the objectives, and the expectations of the client, or group. The reality is that we need to ask this question more often, and ensure that we are meeting both to the best ability we can. The NMSU gaming lab showed us how they communicate as teams, and work to give their best abilities to the group.

Jamie

1. If you say “we need an app”, chances are, you really don’t. We spent hours one day mapping out and discussing the various steps to deciding and developing a mobile app. It’s quite a process. That’s not to say it’s worth throwing your hands up and giving up on the chances of ever creating something worth going mobile, because there are needs out there that can be filled by an app. Just know that there are many questions that have to be answered before need can even be assessed, layers of background information that has to be prepped, and months (if not years) of development plus testing that goes into every app. We’ll be sharing Dr. Chamberlain’s decision tree here on the blog soon, as well as information on how to work with an Ed Tech to go through the app development process.

2. App development at the Learning Games Lab is different… in a very good way. They know Extension because they’re an integral part of the NMSU Extension system, so there’s little to no learning curve involved in trying to explain what we do and what it is we may want to accomplish by creating a digital product or tool. They also understand how imperative research and evaluation can be. So they do research to find missing pieces and information to make the app have the most impact. They also operate as a non-profit.

3. Fact sheets should be posted in an HTML format online instead of as a PDF. This was one of those light-bulb moments for me… as simple as this concept is, I hadn’t thought of posting them in an HTML format (similar to recent ChowLine and Family Fundamentals articles) before. But it makes perfect sense.

4. Even though we see them as leading the way in Extension technology, they say the same about us. They truly admire all of the strides OSUE has taken in regard to integrating and creating tech tools into our work here in Ohio. We spent quite a bit of time talking to them about our Ed Tech project, sharing examples of what we’ve done with social media around the state, and discussing projects that are in the works. We’ve agreed to help train them on social media strategy as part of our collaborative efforts together.

5. You won’t find a nicer group of people to work with. Seriously. Dr. Chamberlain and her staff were such wonderful hosts! So not only did we accomplish and learn a lot during the two short days we were in Las Cruces, but we had a lot of fun while doing it!

Kimberly

1. The NMSU Media Production Department structure was quite impressive. The back offices had key personnel responsible for navigating issues to effectively produce quality products by the most efficient methods available in areas of video production, social media, game development, and others.

2. The physical work environment even lends credence to promoting creative thinking using modern color schemes and treadmill desks as a physical activity outlet. When the treadmill desk is not enough to overcome stalled creativity, the team makes a trip to White Sands National Monument for sand sledding.

3. The group has a distinctive ability to problem solve. Sharing, they described how a room with a one-way viewing mirror was used for evaluating pilot games. They discovered that the mirror was not effective. The NMSU team mentioned that once the pilot game players became comfortable with the staff mingling, observing, and the team could get closer, more immediate feedback without the mirror. They even created a video recording booth so participants could record responses to their gaming experience. The group also shared that one project had an unexpected twist. A client wanted an educational learning game to address a weakness that needed to be resolved. In the process of assessing the project direction, NMSU found an underlying knowledge deficiency that directly related to the problem and focused on creating a platform to address all of the needs.

4. The NMSU Media Production Department leadership has an obvious appreciation and commitment to their staff. They maintain top-of-the-line equipment across focus areas for staff use in creating the innovative educational products clients request. If organizations with educational media requests want help, NMSU is very accommodating and will help clients with grant-writing needs and other task specific details if needed.

5. NMSU was very welcoming to our Ohio State University Extension Educational Technology team. They are very open to meeting groups that are interested in working with the NMSU team to produce educational media products. They invite potential collaborators and clients in for a tour of their facility–offering a warm welcome and real interaction with their inspiring group as well as a taste of the local Las Cruces culture.

Teresa
1. Attention Span: When I started in Extension, I worked hard to create a solid 25-30 minute presentation for a youth audience so that I might get my topic across.

Times have changed and so must we as educators and be more creative in getting our topic across. Today – you may have at the most a 10 minute window to reach your audience. The NMSU’s Game Lab excels in researching who their target audience is and creating the best possible media source to reach their audience.

2. Products of the NMSU’s Media Production Team: The team shares knowledge through the following types of products: Educational Videos, Educational Games, Web Sites and Mobile Apps. I was particularly interested in learning more about their process for developing mobile apps and educational videos.

3. Desktop Video Production: Educators can create their own simple videos by starting out small.
Simple Video Studio: lighting, sound, mics, there are simple methods that can be used for additional sound proofing, tripod, set furniture – go for solid colors that blend. Video Editing: The Ed Techs are putting together a basic Video Editing class and will share resources available to edit your video clips into a final product.

4. Fun: NMSU has a large team of people working together and we noticed that it’s in such a relaxed atmosphere. Team members work well together and get along. They incorporate “what’s new” into their work environment through the use of ergonomic equipment, exercise equipment and comfortable furniture.

5. Grants and Partners: The NMSU Media Production Department specializes in working with partners in grant writing and media projects.

More information and resources will be shared here on the blog and in-person as we work with individuals and teams as we begin to utilize this new, exciting partnership with NMSU! Contact one of the Ed Techs if you have an idea for an app, or just want to talk about what an app or gaming experience is. We’re here to help and to keep moving OSUE forward!

Facebook Has Changed its Newsfeed Algorithm…. Again.

January 16 2014January 15, 2014

According to many sources, including this one, Facebook has once again kept everyone on their toes by changing how they determine which posts actually show up in a person’s newsfeed. But there is actually a silver lining in the changes for Extension folks – Facebook has declared they will give more “credible” and “high quality content” posts the upper hand; meaning posts linking to blog links or news articles will win the battle over silly memes and over-shared photos (“Back to the Future” date pic anyone?!?). We’ll have to see how this plays out, but I think it definitely could help our cause instead of hurting us. Although promoted posts (i.e. paid-for ads) will always appear in a newsfeed more than any other post… and this has many beginning to think that Facebook is morphing into a giant commercial (but that’s a discussion for another day.)

Facebookers still do have somewhat of a say in what shows up in their newsfeed… as long as they’re willing to take some extra steps. Individuals will need to go to their favorite pages and make sure a box marked “Follow” is checked.

This will ensure the page’s posts (most of them anyway) show up in the newsfeed on a routine basis. If you are an administrator of a Facebook page, you should let your followers know that these settings have changed and prompt them to take the extra step to “Follow” your page. Like the example from a National Weather Service page, below:

We’ll continue to keep an eye on the newsfeed algorithm and how it’s impacting posts. Until then, how you noticed a difference in how many people your posts are reaching? How have you circumvented this issue in the past?

~Jamie

Reporting Your Good [Tech] Work: Facebook Impact

December 11 2013December 10, 2013

One of the most commonly asked questions during this time of the year the past several years has been: “How do I report my social media and/or tech use in my work?” While we still do not have official step-by-step guidelines on how to do this in RiV, there is helpful information on where to report most tech-related work in RiV, as well as suggestions on what should be reported. This information is below:

Where in RiV to report your Facebook efforts:

If Facebook presence is part of a program, then impact data should be included under that Program.
If Facebook presence is separate from any program or project, then it should be reported under “Multi-media, Databases, and Websites” as a website

3. What data to report:

Reach
Engagement (post clicks, likes, comments & shares). This can be reported as general “engagement” or you can separate out post clicks, likes, comments, and shares and report those separately.
Audience demographics (optional)
Detailed information from posts that had the most reach and/or engagement (optional)

4. Where to find the data to report:

Facebook fan page Insights (find the link on the admin panel of your page) ***see yellow arrows in the image below***

The handy visual graphs of your Insights only go back about 3 months. To retrieve a year’s worth of data, you will need to download your data by clicking on “Export Data” up on the right-hand corner of the Insight page. Choose the dates you need (1/01/2013 – 12/30/2013 if you are exporting for the entire year). You will want to choose “Page Level Data”. Then click on “Download”.

This will download your data in an Excel spreadsheet format. Highlighted below are columns – “Daily Page Engaged Users” and “Daily Total Reach” – you will want to total (“Sum” tool in Excel) and report in RiV. Both of these columns are included in the “Key Metrics” tab (1st Tab in the Spreadsheet). Don’t forget to also report your total number of page “likes”.

You may also wish to report demographic information regarding your Facebook audience. This information can be found in an easier-to-use and view format in your Facebook page insights. On your Insights page, click on “People” (under yellow arrow in the image below). This tab will show you who your page fans are – who “likes” your page. You can view gender, age, and location demographics from this tab. I would suggest adding the percentages of each of these to your RiV report.

One final piece of data available to you that you may want to include in RiV is the impact of Facebook posts that did particularly well. The image below is of a post from the FCS Facebook page on Thanksgiving that reached a large amount of people (when compared to normal posts on that page). I would suggest reporting the topic, type of post (text, photo, etc.), reach, post clicks, and engagement level for one or two of the posts over the last year that had the most impact/engagement.

After you’ve gone through the above steps for your Facebook data, your RiV report description may look something like this:

“The OSU Extension Family & Consumer Sciences Facebook page had a total of 591 fans by December, 2013. Eighty-five percent of page fans were female, with 13% being male. Most page fans live in the city of Columbus, Ohio. Seventy five updates were posted to the Facebook page in 2013 and reached over 121,000 people. More than 25,000 people engaged with the page’s posts. One post that was particularly well received, wished followers a Happy Thanksgiving and was posted during National Family Week. It provided tips on how to enjoy a Thanksgiving meal with family and reached nearly 375 people, had 6 click-throughs, and engaged 23 users who liked, commented, or shared the post.”

Of course, the amount of impact data you can garner from the Facebook Insight Excel sheet is mind-boggling, so the sky is the limit on how much additional data you could report in RiV… but the above “template” will provide the basic impact information needed to show your efforts and impact in an online environment. I really hope this “how-to” is helpful!

If you’ve already been reporting your technology-related work in RiV, how have you reported it? Share your insights so that others can benefit! Comment also if you have questions about how to report your Facebook work in RiV that this post may not have answered. I’m happy to help!

We’ll post two more “how-to’s” for your blogging efforts and Twitter efforts soon.

Happy RiV reporting! 😉

~Jamie

Ed Tech in Action with the Live Healthy, Live Well Team

November 12 2013November 11, 2013

A couple of weeks ago, I was invited to attend a Live Healthy, Live Well program team meeting. This FCS group has done a wonderful job of including technology and social
media into their program – and it’s now an OSUE Signature Program. Live Healthy, Live Well is a nutrition challenge during which participants receive e-mail newsletters, and follow the program’s blog and Facebook page. Both the blog and Facebook page are updated regularly, even outside of the program’s challenge dates, which helps to drive more potential participants to the program’s information.

During this meeting I shared and discussed the following resources with the team:

A list of what they’re doing well already.
An easy-to-understand guide from Social Media Examiner on how to use the new Facebook Insights to track and record data and impact.
The CDC’s official guide to writing for Social Media.
Useful recent posts from this blog.
Tips for blogging (be visual, always include a photo, be brief with not more than 3 or 4 paragraphs, spread the work among multiple authors).

Time was also spent discussing their current format for the Live Healthy, Live Well e-mail newsletters, which they felt were in need of an upgrade. I shared a couple examples with the team (see the OSU Buckeyes image below – screen captured from their Facebook page).

Of course, Live Healthy, Live Well digital newsletters won’t be sharing the same information as the OSU football Facebook page. So we chatted about how we could transform the e-newsletters become a bit more visual and not as information-dense while still getting needed info to participants. The key here can be links, links, and more links – all complimented by a very visual template. This also will drive more traffic to their blog and Facebook page, which is a goal they’ve decided needs to be part of their overall social media strategy. E-newsletters are beginning to look more and more like a page in a magazine as the appeal of seeing information in visual form and in short snippets crosses over from Facebook (see other examples below).

As a result of the meeting, the Live Healthy, Live Well team is considering experimenting with paid promotions on their Facebook page to reach more potential program participants. I’ll also be working closely with them to communicate how they can best show and report their impact via the technological components of the program (in RiV in particular) – which is an issue we’ve been struggling with in Extension for years. This will be a major focus of our next Ed Tech meeting this Wednesday and we hope to have this information posted and ready for the organization in December – just in time for all the RiV procrastinators out there! (I can say this because I’m one of them.)

In the meantime, please consider inviting an Ed Tech (or more than one…) to an upcoming project or program team meeting to help your group think through some of the issues, concerns, ideas, and aspirations of technology use in Extension. We are here to help. I feel that in just the past few short months, we’ve already gained a lot of ground.

~Jamie

Social Media: Who is Using What?

October 9 2013October 9, 2013

As a follow-up to my post on the POST method of strategically planning tech or social media integration, I wanted to share a recently discovered Pew Research Center articl

e on a study they published nearly a year ago. Yeah, even Ed Techs can be behind the 8 ball… or behind the “Pew” in this case. In the study, they depicted which demographics were using which social media tool, an invaluable resource for anyone looking to firm up their social media strategy. See the full report of the Demographics of Social Media use here.

Items worth noting for Extension:

The majority of social media users are still on Facebook.
The majority of those using Twitter are between the ages of 18-29.
15% of social media users are on Pinterest, and most of them are women.
Only 13% of social media users are using Instagram, and they’re in the same age range as Twitter users

So how can you use this info as an Extension professional? After you decide who your target audience is going to be for any social media endeavor, use this study’s results to
see what social media sites your demographic is using. If you’re targeting males, you are not going to want to use Pinterest – but depending upon the age range,

Twitter might be a good choice. It also matters what they’re using these sites for. Pinterest is a wonderful tool to share recipes and home decorating ideas, but it is not a good place to house helpful links (you’re better off having a website or webpage for that purpose).

The image at the left has made it’s way around the inter-webs over the past few years and is a good tool to use when thinking about how different social media sites are utilized by their users and how you would post information on a specific topic to each site.

What social media sites have you been actively using? What has been working for you, or what do you feel isn’t working?

~Jamie