“Where’s the Beef?”

Remember the the old Wendy’s commercial “where’s the beef”? Well, that is exactly what the processing companies and food service businesses are looking for, quality beef. They want to know where their beef comes from and that it is being produced by beef producers that are trained in and using common sense husbandry and scientific knowledge to raise cattle.

Join us for the upcoming Beef Quality Assurance sessions in Highland County at both stockyards.

Date & Location

• Tuesday, August 28 6:30 p.m. Union Stockyards  Hillsboro

• Thursday, September 13 6:30 p.m. Producers Stockyards   Hillsboro

• Thursday, October 25 6:30 p.m. Producers Stockyards  Hillsboro

Contact information:

Adams County       David Dugan      937-544-2339    adams.osu.edu

Brown County        James Morris    937-378-6716     brown.osu.edu

Clermont County   Gigi Neal             513-732-7070     clermont.osu.edu

Highland County   Brooke Beam    937-393-1918     highland.osu.edu

What is BQA?

Beef Quality Assurance is a nationally coordinated, state implemented program that provides systematic information to U.S. beef producers and beef consumers of how common sense husbandry techniques can be coupled with accepted scientific knowledge to raise cattle under optimum management and environmental conditions. BQA guidelines are designed to make certain all beef consumers can take pride in what they purchase – and can trust and have confidence in the entire beef industry.

BQA programs have evolved to include best practices around good record keeping and protecting herd health, which can result in more profits for producers. When better quality cows leave the farm and reach the market place, the producer, packer, and consumer all benefit. When better quality beef reaches the supermarket, consumers are more confident in the beef they are buying, and this increases beef consumption.

The efforts of BQA across the nation have been instrumental in recent successes that continue to re-build and sustain beef demand.  Through BQA programs, producers recognize the economic value of committing to quality beef production at every level – not just at the feedlot or packing plant, but within every segment of the cattle industry.

The guiding principles of BQA are based on these core beliefs:

• WE BELIEVE production practices affect consumer acceptance of beef.
• WE BELIEVE the BQA Program has and must continue to empower beef producers to improve the safety and wholesomeness of beef.
• WE BELIEVE these fundamental principles are the fabric of the BQA Program.