Using technology to expand our reach

There are only so many hours in a day and yet our work never seems to end. How can we better extend our reach and increase awareness of Extension?

For almost three years we have been using technology to enhance our efforts to inform and interact with the publics we serve. We drive web travelers to this very blog using popular social networking tools such as Facebook, LinkedIn, and Twitter. Together, these tools and the blog link users to our other web-based content that includes podcasts, videos, and a variety of downloadable materials.

In days past, we assembled a quarterly newsletter that required formatting, copying, and then hard copy distribution. With the advent of email, that approach gave way to an electronic PDF version that could be sent to an email list. The web enabled us to post the PDF but who would actually go there to read it?

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Today, we are reaching literally thousands of people, many of whom are connecting with us for the very first time. Not only are they able to acquire the specific content that is of interest to them, we are also now able to interact in ways we could not ever before.

The entire staff plays a creative role which has built a real sense of teamwork. And knowing we are extending our reach and increasing awareness of Extension has been very motivating as well!

To learn more about our approach, please feel free to contact me or any of the CD team members.

To see how it could work for you, take the opportunity to investigate some of the recent posts, categories or tags that interest you on the left side of your screen. Notice how you can share the content you like with others, interact with the author and others who have an interest in the topic, and find additional information linked to the post. Enjoy!!

Greg Davis is the Assistant Director for OSU Extension, Community Development.

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