Why are some organizations able to thrive and grow while others are in a seemingly constant struggle to survive? One reason is an intentional focus on sustainability. Last year OSU Extension Community Development professionals focused efforts on COSI, an organization dedicated to fun, hands-on science exploration since 1964. Of particular interest was the science museum visitors’ “willingness-to-pay” for the products and services offered by the 50-year-old organization.
The project compared COSI’s existing fee structure with other similar organizations taking into account location, visitor profile and museum services. It also analyzed potential changes to the COSI fee structure using survey data from non-member visitors to COSI.
In the end, the effort yielded recommendations to the organization that were informed by research-based data; data of critical importance for informing strategies for continued organizational growth and sustainability. View the “Willingness to Pay Study.”
For more information, please contact Nancy Bowen (Associate Professor and Extension Field Specialist, Community Economics) or David Civittolo (Associate Professor and Extension Field Specialist, Community Economics).