It’s a Flash Mob!

Kicking off cancer survivors month, we performed a 6 camera indoor/outdoor broadcast directly to the patient rooms. The patients enjoyed a musical performance, flash mob, and were encouraged to look down from their windows to get some encouragement. Our team handled the indoor production. We worked with Ohio HD on the outdoor stuff. Overall, a pretty fun day!

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TAVR Promotional Video

For this year’s Structural Heart Disease conference over at the Ohio Union, our client wanted a short video promoting the TAVR surgery. We interviewed 2 patients who had the operation, as well as 2 physicians who refer patients to the Ross for it.

FEATURE: Telling Your Story

By Jason Fischer | AV Support Analyst

 

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Storytelling is the art of delivering a message in narrative form. Doing this well is a skill and takes practice. Throughout the ages, stories have been used within all cultures to facilitate education, deliver humor, and preserve historical perspective.  Key elements of a narrative include the setting, the characters, the plot, and the narrative point of view. In this post the term storytelling is being used to describe the technique of communicating your message in video format.First, we will discuss the initial preparations necessary to lay the foundation for your script. Start by considering your target audience and the take away message. Then decide on the main themes that drive home that take away message. Next, consider how these themes overlap and interact, then use these relations to develop transitions between the main themes. Once you have the themes and transitions, draft the story outline.

The story outline is the sequence of events listed in the order that they will appear in the video. At this point, think about the interplay of video, graphics, and B-Roll to complete the story outline. Basically, imagine the footage, interview dialog, and images necessary to tell your story.

Continue reading FEATURE: Telling Your Story

Gastrointestinal Oncology Physician Videos

Here are some behind the scenes on our latest studio setup in Graves 1185. We interviewed 3 physicians as they briefly hit the key messages of particular types of gastrointestinal cancers. Since these videos are aimed for patients and consumers, we decided to use a comforting white backdrop.

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Patient Experience Shoot

In this project, patients will grasp an idea of what to expect when they come in for their surgery. We shot about 4 hours of “b-roll” footage and will be adding a voice over to tie it all together. It will follow a patient from the time they arrive at the hospital, through the steps before and after surgery, and leaving the hospital. We ended up using real OSUMC employees to act as the patients in this story.

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Patient Rounding Shoot

In this project, we have attempted to document the real life implementation of a patient rounding checklist for inpatient care . The video will be used to document pitfalls and strategies used in the checklists’ implementation on Medical Services and their patients. We shot this project in a documentary style, following the hospital teams for two days with one camera and an audio operator. During this specific shoot, we shot an interview with a real nurse, as he introduced each of these cases.

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We’re going into Surgery!

For this project, our client needed a real patient consultation and a full surgery to show at an upcoming conference. We ended up using 2 cameras to record this. Our normal camera on a tripod, as well as a GoPro overhead of the bed. Sorry, we can’t show you the good stuff, so you’re stuck with this picture of Eric and John!

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“Calum Scott”

This Heather Pick Music Program performance featured Calum Scott. He was a finalist on 2015’s “Britain’s Got Talent”. Not only was this his first time in Columbus, but this was his first time in America. He was extremely humbled to be here performing to all the patients watching in their rooms.

FEATURE: Choosing a Script Format

By John Oyster | AV Support Analyst

 

Oyster adj portraitWhen it comes to creating a polished video project, script formatting is a key component that often goes overlooked. The script is your blueprint for the entire video; it tells the photographer what they need to shoot, it tells the talent what they need to be doing, and it tells the editor how to piece it all together. Therefore, it is critical that your script be formatted in a clean and concise way. Luckily, professionals in the industry thought of this long ago. As a result of their endeavors, there are two different ways to format a script; the first is primarily used by film and television (narrative), and the second is a two-column audio/video (AV) script.

The most common format to write a script is what I’ll call the “narrative” format. The narrative format is laid out this way to make it easy to read, and to ensure planning the shoot is as easy as possible. For example, each scene is numbered so the producers, directors, etc. can have a final count of how many scenes there are in the script. Each scene begins with whether it takes place outside (EXT) or inside (INT) and whether its daytime (DAY) or nighttime (NIGHT), so scenes can be easily placed into groups and shot in the most efficient manner possible. Directly below the scene heading, we find a description of what we can see and/or hear (with key words, actions, and props CAPITALIZED), and dialogue is indented inside, with the character’s name centered above and capitalized. A fun fact about the narrative style: these scripts Continue reading FEATURE: Choosing a Script Format