It’s a Flash Mob!

Kicking off cancer survivors month, we performed a 6 camera indoor/outdoor broadcast directly to the patient rooms. The patients enjoyed a musical performance, flash mob, and were encouraged to look down from their windows to get some encouragement. Our team handled the indoor production. We worked with Ohio HD on the outdoor stuff. Overall, a pretty fun day!

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TAVR Promotional Video

For this year’s Structural Heart Disease conference over at the Ohio Union, our client wanted a short video promoting the TAVR surgery. We interviewed 2 patients who had the operation, as well as 2 physicians who refer patients to the Ross for it.

FEATURE: Telling Your Story

By Jason Fischer | AV Support Analyst

 

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Storytelling is the art of delivering a message in narrative form. Doing this well is a skill and takes practice. Throughout the ages, stories have been used within all cultures to facilitate education, deliver humor, and preserve historical perspective.  Key elements of a narrative include the setting, the characters, the plot, and the narrative point of view. In this post the term storytelling is being used to describe the technique of communicating your message in video format.First, we will discuss the initial preparations necessary to lay the foundation for your script. Start by considering your target audience and the take away message. Then decide on the main themes that drive home that take away message. Next, consider how these themes overlap and interact, then use these relations to develop transitions between the main themes. Once you have the themes and transitions, draft the story outline.

The story outline is the sequence of events listed in the order that they will appear in the video. At this point, think about the interplay of video, graphics, and B-Roll to complete the story outline. Basically, imagine the footage, interview dialog, and images necessary to tell your story.

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