Perfect weather means it’s time for us to go outside and shoot some b-roll. What is b-roll? B-roll is defined as supplemental or alternative footage intercut with the main shot in an interview. Typically, the more b-roll you have in your project, the better. These shots not only help tell the story, but they also add visuals to your video, and help us cover up noticeable editing cuts. Today we went around the medical center campus and shot a variety of exterior shots to be used one day in your videos!