END USERS:
With regards to our stated opportunity, the ultimate end users of our solution would be college students around campus. This is the target market as our opportunity and solution cater to their needs and issues. The students around campus are the ones that would utilize the transportation system the most as they have busy schedules and must travel across campus often. Thus, the student body would benefit the most and is our typical end user.
USER NEEDS:
There were a number of needs that user desired from our alternative. The needs were then compared and ranked by importance between one another which can be seen in the chart below. Cheap rides offered indicates that users would like either a university provided transportation system or something relatively cheap under five dollars. Therefore a ride compatible with students ID(s) or a system that utilizes student debit for cheap rides was desired (this would also correlate to Long-Term cost as students wish to maintain budgets). They also want the easiness and conveniency of setting up or catching a ride to take across campus while also having a variety of ride options and routes at their disposal to choose from.
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