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Value Proposition
After conducting research and sending out a survey (data shown in Appendix A), our group believes that the task is to solve the expensive tickets and uncomfortableness on long flights for out-of-state and international college students. The group’s end user is one who is constantly traveling from home to a university. They barely have any free time to spare and are constantly wondering when they will see their family next. Their stress levels are typically high, and they are often overwhelmed. The potential future user will be one with more energy, time, and happiness. They will be able to make more time for family and recreational activities. In addition, less uncomfortable flights will allow them to study on airplanes and receive better grades in their classes. However, there are a number of customer segments including college students, such as businesspeople, family members, and any user who regularly takes flights.
The overall population of our end user (at The Ohio State University) is 18912 students, which continues to rise as other universities are factored in. If flights become more comfortable, then this solution could be extended to flight users who want to travel more or visit their families. It ends up helping a vast number of people beyond our problem statement. Moving on to the design process, we can take everything we’ve learned and start thinking of practical solutions for the user. We could utilize comfort options that our sources explored or analyze how our users save money on flights [1] [2]. We could design a seat that gives the user more leg room and increases comfort [3]. While our idea will continue to evolve, the design process will help our group test and discover the best solution for the problem at hand.
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End users
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Market Character
In our project, the team concentrates on the problem during long-time flights. Therefore, our stakeholders are college students who are out of state, college students who are international, Airline Companies, families of students, college officials, and the government. International and out-of-state college students are considered stakeholders because they are the ones put through the stress of long flights. Airline companies are the ones who price the tickets and design the aircraft that many people find uncomfortable. With more efficient flights, families will get to see their children more and have a better overall experience with them. College officials might see an increase in overall grades if the student has more energy and time. Lastly, the government is affected by this as they are in charge of many aspects of air travel and control a number of in-flight regulations.
The number of international and out-of-state students in The Ohio State University and other universities is rapidly growing. According to the official link, the total students who enrolled in 2018 autumn is 68100, the number of the foreign students is 6739, which is about 9.9%, and the number of the Non-Ohioans is 12173, which is about 17.9% . The total number of students who enrolled in 2017 autumn is 66444, the number of the foreign students is 6412, which is about 9.65%, and the number of the Non-Ohioans is 11757, which is about 17.7%. In addition, the total number for Non-Ohioans students and international students in 2018 enrolled is 18912. Therefore, the market size has approximately a population 75000. Other universities could be factored into these numbers as well.
The current alternatives for transportation are a boat, private jet, first class plane ticket, business class ticket, or train. However, many of these options aren’t available to international students.
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The End User Need Chart
This chart show the importance between different user needs.
From the graph, the efficient service and the reliability of the plane are the Top 2 needs.
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The correlation chart of different concepts and User needs
The Concept2 is the final concept of our team’s project, since it has the highest score.
(Reference Model [4] and Concept 1 sketch can be seen in Reference and Appendix B)