Design 2310: Visualization Principles

Assignment 3: MashUp

Module 3: Manipulation & Communication

Description

In this project, you will explore communication through text and imagery. You will manipulate 2D and 3D forms (letter forms, objects, and spaces) focusing on isometric drawing techniques. Outcomes will illustrate definitions of an invented word. 

 

Objectives

Through this project, students will:

• Identify and creatively apply a range of elements (primary: form, color and value) and principles (dominance, essence, scale/proportion) associated with a visual composition
• Illustrate ideas inspired by combining imagery, text and forms of text (typography).
• Plan composition organization through strategies related to essential underlying grid structure
• Develop and describe ideas through iteration
• Demonstrate intentional crafting techniques in both analog and digital drawing applications and tools

Exercise

Exercise 1: Select a font that you feel represents some aspect or quality of your personality. Write your name or initials using this font. Transfer this text to an isometric grid and create an extruded 3D isometric illustration of your name/initials. Test methods of drawing by using different tools in Illustrator. Use layers to upload an isometric grid. Additional layers: Test and experiment with line weight, value, color and fill variations.

 

Process

1. Make a list of a minimum of 30 different words: nouns, adjectives and verbs. Look for possible associations between words. Example: apple, tree or apple, eye or apple, sauce or apple
2. Create word mashups. Use one noun in combination with a verb or adjective. Example:  Flippery (fish (verb or noun!) and slippery (adjective))

3. Create a dictionary definition format for your mash-up word. Example:

FISH
verb

fished; fishing; fishes
Definition of fish (Entry 2 of 3)

intransitive verb
1: to attempt to catch fish
2: to seek something by roundabout means– fishing for a compliment
3a: to search for something under water– fish for pearls
b: to engage in a search by groping or feeling– fishing around in her purse for her keys
transitive verb
1a: to try to catch fish in
b: to fish with: use (something, such as a boat, a net, or bait) in fishing
2a: to go fishing for– fish salmon
b: to pull or draw as if fishing– fished the ball from under the car, fish wires through a conduit

Making the Poster:

1. Create your illustrator document (11”x17”). Create or upload the isometric grid (layer 1).  
2. Begin testing how to manipulate your text (word mashup!) using the isometric format. Your extruded text will illustrate the definition of your “new” word. Use exercise techniques to start and continue experimenting with Illustrator tools.
3. With your illustration technique and forms well underway, begin testing the organization of your poster contents. Test how the word (letter forms in combination) support readability and the definition. Consider the activation of the page. Testing Scale, Harmony, Empasis (and other principles) can help you intentionally compose the final image: balancing readability and creativity.
4. Refine details and techniques for final poster design.
5. Create submission document- save as pdf.

 

Requirements

 

1. Mash-up word creatively organized using isometric construction techniques. 
2. Definition of the word in dictionary format.  
3. Your poster artboard is 11”x17” (vertical or landscape orientation). 
4. If you wish to use hand techniques instead of digital techniques, please talk with your instructor.  

Value scale and limited color: 3 Hues (max.)- you may use less.
Tools/Materials: Illustrator, Photoshop, Sketchbook and/or hand drawing techniques 

Make sure to document all process in u.osu process journal post!

 

Process Post Content Requirements 

1. Create a personal file. Label it-  Vis_22_A3_ProcessPost_Content 
2. Write a concise paragraph (150-300 words) explaining your assignment intentions (type of space, techniques, and creative motivation). Add process notes- example: label images- what do we see in each?
   Tell your project story! This will be done primarily through images with supporting text. 
3. Photograph or scan class activities, exercises, and project steps. These will include: 

• • Notable gathered information and observations (collected words, images (with citations) 
  • Isometric and Ai drawing exercises (hand and digital techniques) 
  • Text and Font analysis 
  • Composition testing: explorations, tests, layers reflecting organization of drawn elements. 
  • Additional self-driven practice and testing  
  • Final composition building with final images. 

4. Write a concise reflection statement. 

You will use this content to build your portfolio process post. 

Keep and protect all process work!!! Document as you go (do not procrastinate- easier said than done!) We will have check points to facilitate this process (see assignment calendar). 

Deliverables

All final deliverables are due during your scheduled class finals time

1. Upload to Carmen assignment. 

    A single PDF. *Please use this format for creating your file name: A3Mashup_YourName_AuVis22.pdf 

    Identify: your name, class, term.  

   Include: 

   • A single image of the entire composition 
   • A concise assignment statement/summary. 
   2. A link to your completed assignment process post in the Carmen comment box.
   3. Bring (if physical) or upload (if digital) completed composition to class for critique. 

Rubric

This assignment is out of 100 possible points and counts for a third of your final grade. Note that there are 50pts for Process and 50pts for Outcome.

Criteria		Pts
Requirements met and instructions followed:  Quality of documented process including exercises, readings, and composition iterations.    Clear documentation of multiple moments in progress, research, iteration	Process	15.0 pts
Process  Active testing/research, technical practice extracting and compositing details from subject matter through iteration and tool exploration		25.0 pts
Participation  Participation in discussions and critique; Attendance and preparedness to work; Meeting checkpoints and deadlines.		10.0 pts
Content and Craft  Degree of complexity and quality of work:   technical proficiency  definition activation and details, expression of ideas extending from research, initiative/adaptive learning	Final Outcome	25.0 pts
Design and composition  organization of information with consideration and accessibility/readability of visual information- viewer experience: information editing, hierarchy, and creative and purposefully organized design elements		25.0 pts
Total Points: 100.0

 

Calendar

11/4  Friday	A2 Portfolio Submission Due at the beginning of class.   Intro to A3 Podcast/reading
11/9  Wednesday	Podcast/reading Discussion  Exercises- hand and digital  Asynchronous Tasks: documentation
11/11  Friday	No class
11/16  Wednesday	Digital techniques continued Exercises  Asynchronous Tasks: documentation
11/18  Friday	Digital techniques continued Testing Exercise Due   Process Post check point.
11/23  Wednesday	No class
11/25  Friday	No class
11/30  Wednesday	Rough draft review
12/2  Friday	Poster work
12/7 Wednesday	Last Day of regularly scheduled class. Informal critique of poster design.  Portfolio process post organization check in.
12/__	Assignment 3 Due at scheduled finals date.    Upload required documentation to Carmen Assignment and   submit link to portfolio process post.