An example of a systemic inequality that I have noticed recently is in social media and the lack of emphasis on black creators and platforms. I don’t really use much social media, but I do spend time on TikTok. I have recently noticed and heard discussion of the algorithms for this platform and how it identifies what videos to put on the “For You Page”. This company want to promote “viral” videos/videos that they deem to be viral-worthy in order to boost their views. It turns out that their algorithm is extremely preferential for white people and thus black people are not being represented and their platforms are not being discovered. A video I watched recently detailed how the typical facial recognition software determines “beauty” and it is supposed that faces/bodies that are recognized as inherently more appealing are given preferential treatment by the algorithm and get more views. It was noted that this software conforms mostly to caucasian and European beauty standards which is not only a problem in and of itself, but also means that black creators aren’t seen by the programming as having enough dark/light contrast, and thus receive a lower beauty score.
The systemic injustice in this is obvious – the literal systems we use are programmed (intentionally or not) to silence black creators and prevent them from being seen. This is infuriating for many reasons, but the problem that this development stems from is cyclical. TikTok doesn’t promote black creators because they don’t get as many views and “likes” as white creators, but by not promoting black creators they are simply perpetuating the problem and becoming the cause for the lack of views. This example relates most to Spivak’s concept of the subaltern. In this context, black people are able to control how they present themselves in their videos, but they are unfairly being denied the same representation as other white creators. So when questioning whether they can speak, I would say that black creators can speak, they are simply being ignored by some and consequentially unheard by others, which is in line with Spivak’s point.
Some examples of this are seen in this video (below) (7:00-17:00) which describes how some of the most popular, world-recognized dances created within the past several years, including the “Renegade”, were created by black and POC creators who received no credit whatsoever while other attractive white people received Hollywood-level fame for copying it.
This is not necessarily the fault of the people who were just replicating dances, but it does represent the systemic injustice present within social media platforms (and society at large) that create and use programs that view white faces as generally more presentable and desirable to watch, thus preferentially elevating the voices of white creators while silencing the voices of black creators.
This is a very interesting topic to discuss for many reasons. First, I would not have even thought for a second that TikTok had some sort of algorithm that determines what gets on the for you page. I just thought it was the type of videos you liked the most mixed in with the type of videos other TikTok users enjoyed the most. It is very intriguing that the algorithm that is used detects a certain “beauty standard” and if you match then beauty standard then you can get put on the for you page. It is crazy to think that this algorithm can detect skin color as being a standard of beauty. It is also very unfair and discriminatory for TikTok to make an algorithm like this that separates African American individuals. It is also “sneaky” in a sense for TikTok to be discriminating against African Americans this way, and something has to be changed in American culture to recognize that African Americans are beautiful human beings just like everyone else.
This was such an amazing choice for the showcase! TikTok has been a huge part of social media especially over the past few years. Recently this issue of the algorithm and not crediting the creators of these dances has been a big topic of debate that I have seen on other social media platforms. I think that the whole algorithm and detecting a certain beauty standard was something I did not know was as prevalent as an issue as it is. I think that bringing to light this issue is a great way to begin the conversation of educating people about systemic racism and injustices because this platform reaches a large part of the population.
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