“Yo, is this racist?”
Introduction:
Welcome to my “Yo, is this racist?” advice column. Today I will be focusing on racial inequality in college athletics. Inequality plagues college athletics on various different levels, but my main concern is specifically for members of revenue-generating teams, mainly football and men’s basketball, that are not even close to accumulating benefits they deserve. While what is going on within college athletics may not be apparent, studies have shown that the NCAA are not only violating labor rights, but that it may be perpetuating racial inequality. Racial inequality can be defined as a disparity in opportunity and treatment due to the individual’s race. The NCAA refusing to pay their athletes is an inequality overlooked by the majority. I think this is partly due to the fact that people like to put college athletes, especially those in football and men’s basketball, on a pedestal and almost treat them like they are reaping the same benefits as professionals. Ever since July of 2021, athletes were granted the right to make money on their name, likeness, and image, so there has been positive movement in this, but the NCAA refusing to pay its athletes is resulting in athletes losing out on potentially billions of dollars that they work tirelessly to generate for their institutions.
Athletes Speaking Out:
In the past plenty of athletes have come forward to talk about how they feel like they are being used by the NCAA. Hearing from their perspective has helped further the conversation and those who don’t know what being a collegiate athlete entails understand. On January 30, 2021, a Rutgers basketball player named Geo Baker went to twitter to explain his stance. He started off his tweet with: “I have to sign a paper that says my name and likeness belong to the school. Modern day slavery.” An athlete was comparing playing a sport he loves and works hard to succeed at to modern day slavery. They play for our entertainment, but for so long were not able to make anything from it. In the 2018-2019 academic year 65 of the Power Five schools generated $8.3 billion through athletics and the athletes see none of that apart from scholarships. Some may argue that some athletes get to go to school for free if they receive a scholarship, but the amount received for a scholarship on average is around $10,400 per year. That amount doesn’t even come close to what athletes could be earning. An economist, David Berry, calculated the amount athletes would make if they were to receive a share and it was between $145,000 and $4.13 million per year. The very decision to accept a scholarship is actually a form of racial structuralized coercion itself. There is a gap produced by racial capitalism in the United States and the access to higher education as well as high paying jobs. These disparities make it almost a necessity for Black athletes to be on scholarship to play in college sports. Systematically these athletes are being denied revenue that they cultivate and a high proportion of these athletes are Black. The revenue that is accumulated by Black Power 5 athletes go straight to predominantly white coaches, sports, and even researchers.
Nigel Hayes, a former University of Wisconsin basketball player, shared his view explaining, “It’s always been an interesting situation and dynamic. Black athletes, but white school, white coaches, white fans…minimal Black people. “Most are aware these university teams, primarily men’s basketball and football, are filled with Black players. Making money for usually white people and not being able to have their share of a billion dollar plus industry. So the visual you get is white institutions recruit Black talent to make millions. While dealing with all the other hurdles of being Black.” The labor that is put in by the predominantly Black basketball and football players is benefiting those in roles that are overwhelmingly White. After achieving success and bringing in value to their universities, are the same people that profit off of them, label them as amateurs to avoid paying them their fair wage share. Black athletes work incredibly hard, especially with some of the adversity they face to get where they are. It is unfair to ask so many of them and give them the bare minimum in return.
Is There a Solution?
In July of 2021, athletes were granted the right to make money off of their name, image, and likeness. The NCAA was forced by the U.S. Supreme Court ruling to let athletes profit off of endorsement deals. While this gives athletes another potential source of income, it doesn’t give all athletes the same opportunity, adding another layer of inequality within college sports. However, the NIL deal is progress into the journey of athletes getting the benefits they deserve. There are many problems that come along with this new deal and that are trying to be resolved while athletes are competing. There are no clear guidelines yet, so the rules are all still up in the air. Schools and athletes have yet to be reprimanded by the NCAA in a major way, but it’s only a matter of time before the rules become stricter and athletes eligibility become more at risk. Based on the stubbornness and lack of desire for the NCAA to pay their athletes, I don’t think athletes will get paid by their school or the NCAA anytime soon. So institutions will continue to profit heavily off of athletes and make numbers that even the biggest NIL deal won’t reach. The NIL deal will continue to act as a blanket for the real problem that lies within the actual system that are the schools and the NCAA. Former University of Tennessee and NBA player, CJ Watson, said: “ I think NIL is just to keep kids from going overseas, especially in basketball, to keep them in college. They’re not getting the cut they deserve. I think it’s still a slave mentality.” Athletes will continue to be exploited for their talents as they are not being paid to play. The only thing that they can make money on is their name. Former UCLA and pro soccer player Kaiya McCullough, believes that NIL hasn’t fundamentally changed anything. She explains, “I think some of the same racial dynamics are replicated in NIL. Black athletes have the potential to generate large amounts of personal profit with their NIL, however, in most cases these athletes have little to no help on how to properly market themselves … individuals with resources and access will be able to fully reap the benefits of NIL, while those who come from lower socioeconomic backgrounds with less professional connections may not.” So there are still concerns within the NIL that it also could support racial inequality.
Personal Experience:
I have been a part of the Ohio State women’s soccer team for two years now. Coming from a program that is not as popular as football or men’s basketball and definitely does not generate nearly as much revenue, I can tell you that athletes deserve to be paid for the work they put in, especially when they bring in as much money as they do. I play a sport that is predominantly known to be a white sport and doesn’t have a lot of diversity within it. Sports like football and basketball do. These teams recruit athletes that will bring up the school and athletic staff’s revenue. I cannot imagine being the entertainment on that large of a scale and not seeing any of the benefits. I typically think about this around March Madness time, where thousands of athletes have an entire country invested in them for a whole month, but those monetarily benefiting from it are their coaches and major media corporations such as ESPN. I think the NIL deal was definitely a great breakthrough, but I think there is more that can be done because the numbers just simply do not match up. I personally have seen athletes get offers as low as $15, when they could be making 10 times that from the revenue that they bring in. It makes me think that people do not care about these athletes as people, but just for their athletic ability. Ethan Thomas, Guardian Columnist and former NBA Star, put in a context that I find to be absolutely eye opening: “You know when a company goes into an underdeveloped country and sets up shop there, and hires the locals there for pennies while the company makes billions of dollars. Then pretends that they are doing the locals a favor by providing a job opportunity for them that they otherwise wouldn’t have, and [provides] other benefits – maybe food and clothes and some form of healthcare – so they can stay healthy enough to continue working. That’s basically the system the NCAA has.” I have talked to some close friends from Ohio State football and this is similar to how they feel, even with the new NIL deal.
Works Cited:
Kalaman-Lamb , Nathan, et al. “Race, Money and Exploitation: Why College Sport Is Still the ‘New Plantation’Nath.” The Guardian, Guardian News and Media, 7 Sept. 2021, https://www.theguardian.com/sport/2021/sep/07/race-money-and-exploitation-why-college-sport-is-still-the-new-plantation.
Kalman-Lamb , Nathan, et al. “’I Signed My Life to Rich White Guys’: Athletes on the Racial Dynamics of College Sports.” The Guardian, Guardian News and Media, 17 Mar. 2021, https://www.theguardian.com/sport/2021/mar/17/college-sports-racial-dynamics.
Lindsay Kalter. “How Name, Image, and Likeness Deals Are Changing College Sports.” Hour Detroit Magazine, 4 Nov. 2021, https://www.hourdetroit.com/sports-topics/how-name-image-and-likeness-deals-are-changing-college-sports/.
Anderson, Greta. Knight Commission Publishes Recommendations to Address Systemic Racial Inequity in College Sports, 13 May 2021, https://www.insidehighered.com/news/2021/05/13/knight-commission-publishes-recommendations-address-systemic-racial-inequity-college.