(Retrieved from: http://mmbzl.com/2012/11/27/travellers-inn-quito/)
The Otavalo are exceptional people because they were able to create a profitable market system while retaining their cultural beliefs, such as still speaking quechua today (Lalander, 2010). This also allowed them to overcome discrimination and some of them actually attended and graduated college (Lalander, 2010). The market system has transitioned from being a producer and seller to a more complex system of buying raw materials and goods from other sources to sell as their own (Bromley, 2004).
(Retrieved from: http://travelsort.com/blog/discovering-otavalo-a-mountain-town-in-the-andes-highlands)
The market is abundant and thriving with the bright colors of clothing and textiles (Skurdenis, 1987). The women of Otavalo were very involved in the markets much more than other countries. The women were very good in the market from establishing the market to producing the clothing and food to sell while controlling the monetary bartering (Kellogg, 2005). The Otavalo allowed their women to become political leaders while managing crops as well as overseeing product distribution (Kellogg, 2005).
(Retrieved from: http://www.galapagos-ecuador.com/eng/090ecuador-andes-tours.html)
The Otavalo’s experience with trading led them to selling their products all across America and other countries, which made them the biggest market system in the world (Lalander, 2010). The growth of their market system also led to the expansion of their music throughout the world (Bromley, 2004). Their remarkable textiles caught the attention of countries all over the world, which increased Otavalo’s tourism significantly (Torres, 2005).