Description:
Once the salt is transported across the country everywhere that need salt, it is given out to the people through the markets. Salt is marketed to the food industries as well as pharmaceuticals, government agencies, state department of transportations, and road maintenance contractors.
Social Impact:
The marketing portion of a commodity chain product is where the companies and businesses start to actually make money. A strong marketing campaign allows for maximum profit for the businesses that sell salt. This mean that the salt companies and other businesses have enough profit to pay its workers. This part also allows the salt company to research and open new salt plants around the globe.