As one college in one university, CFAES embraces the university brand as well as has its own brand guidelines that shape how we want to be perceived by our consumers – alumni, colleagues, friends, donors, partners and legislators.
Our brand identity is what we stand for and what we offer. And, all employees and programs of CFAES are required to adhere to the brand guidelines including all departments and schools, all Ohio State University Extension programs, and all programs that are part of the Ohio Agricultural Research and Development Center.
The brand guidelines were established in 2013 when the university rebranded and the college launched the new logo, the one we use today. As of late there have been many items and materials produced that have not been properly branded, so Marketing and Communications wanted to remind employees of the college brand and branding approval process.
There are very specific brand rules regarding the use of the logo, approved fonts and colors, co-branding, identifying OSU Extension and OARDC and identifying departments and units.
All items regardless of whether an Ohio State logo is being used or not are required to be pre-approved by the CFAES Branding Approval Team. Before programs submit an e-Request for printed items of any kind, the artwork should be submitted to the Branding Approval Team for review and approval.
The Brand Approval Team meets weekly (every Wednesday) to review all items submitted; however, if an item needs approved sooner than that, the team will review and provide feedback as needed. Purchasers should allow up to two weeks for review and approval; this allows time for the creator of the artwork to make necessary revisions and resubmit for final review and approval. In some cases, additional review and approval is also necessary by Ohio State Trademark and Licensing.
All printed publications, promotional items, etc. should be submitted for review to CFAES_BAT@osu.edu.
Please note: CFAES central unit fiscal officers and business service center accountants and account clerks will not approve payment for any items that have not been approved by the Brand Approval Team.
Marketing and Communications is working on a new visual look for the college. This new brand identity will launch Jan. 1, 2018. Marketing and Communications will provide training on the new requirements, templates for easy transition, and the tools needed to adhere to the new brand identity.
All questions regarding the brand requirements can be directed to CFAES_BAT@osu.edu.