Santa Claus Business Helping Brick and Mortar Stores

…Ohio State University’s Chair of the Marketing and Logistics Department Joe Goodman says this is the way to win at retail. “The retailers that are providing an experience for their consumers areImage result for santa coca cola the ones that are driving in traffic and getting consumers in the door. Once they can get you in the door, chances are, you’re probably going to buy something,” said Goodman. Goodman says the key is offering experiences that you can’t buy online….

How Losing Can be a Winning Strategy

‘“The authors use a creative analysis to isolate the effect they are after — which they do really well.” Malkoc, who wasn’t involved in the research, said the findings are consistent with her own research showing that “the mistakes that hurt the most are the ones that are most likely to increase effort later on.” But, her research shows, emotional reflection and perseverance are critical.

In one study, Malkoc and colleagues found that people who merely cogitate intellectually on a flub tend to focus on their egos and make excuses, while those who ponder the failure emotionally end up trying harder the next time. “If your thoughts are all about how to distance yourself from the failure, you’re not going to learn from your mistakes,” she says…’

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“How to Find a Hobby” from the New York Times

“Let’s start with some science. A large body of research suggests that Image result for hobbyhow you spend leisure time matters to your health, and that your hobbies are good for you in many ways….

While it’s important to make time for your hobbies, you don’t want to be too rigid in how you schedule them. Research suggests that too much scheduling of leisure time makes it feel more like work and less like fun. In a series of studies reported by Ohio State University…”

Read the full article here.

Wasting time: Does your calendar feel like it’s working against you?

There’s a full hour before your next meeting at work. If you’re like most people, though, you’ll squander that time. Why? “We seem to take a mental tax out of our time right before an appointment,” said Selin Malkoc, associate professor of marketing at Ohio State’s Fisher College of Business. She co-authored a study that appeared in the Journal of Consumer Research. “We figure something might come up, we might need some extra time, even when there’s no need to do that. As a result, we do less with the available time.” In this Minute Professor, Malkoc suggests strategies for what you should do to change your habits. After watching, read on for more fascinating findings…more at

Selin Malkoc’s TEDx Talk on Time

Student of Time. Dr. Selin Malkoc is a Turkish-American behavioral scientist born to secular parents in Istanbul, married to a Jewish-American from the Midwest, mom to two bi-lingual children, and Associate Professor of Marketing at The Ohio State University. The many hats she wears in life have given her a unique combination of perspectives on time, which is the main focus of her academic research. She examines how people make present and future decisions, how they make judgements about the passage of time, and how they choose to use their time. In her research, she identifies anomalies in human behavior, understands the psychological underpinnings of these anomalies, and tries to identify remedies to overcome them. Inspired by cultural differences she has observed throughout her life, her recent research focuses particularly on time management (specifically planning and scheduling behavior), identifying if, when, and how we should be organizing our time to make the most of it.

More about TEDx YearlingRoad and other other talks on the time at

Improve your social life by changing the way you schedule it

People enjoy the sunset at a river bank in Moscow, July 9, 2018.
By Lila MacLellan

It’s impossible not to notice when someone refers to an event without using “clock time” language. Recently, at dinner, a professional dancer friend of mine told a story about a long day on set for a TV commercial. We asked him what time it finished. “It was, like, sun-touching-the-horizon time,” he replied.

It was a poetic answer that, after a beat, drew some gentle teasing, because clearly he was living on a plane of higher consciousness than the rest of us. But I also wished we could join him there. If only we could plan to eat when we’re hungry, instead of planning to be hungry when we were scheduled to eat. If only, too, we could have lingered in the restaurant until the conversation came to a natural end. Instead, our group had booked reservations after exchanging at least a dozen messages, and half of us had obligations later on forcing us to stay mindful of the time.

According to behavioral researchers, if our goal was to connect and make the most of our shared hours, we were doing everything wrong. In that case, Gabriela Tonietto, a professor of marketing at Rutgers University, and Selin Malkoc, a professor of marketing of Ohio State University, recommend not scheduling an exact time to rendezvous, but instead to try making arrangements on the fly…

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How to Have the Most Fun in Your Free Time, According to Science

The calendar is an indispensable tool in our over-committed and over-stimulated culture, and one no longer reserved solely for work commitments and appointments. Many busy people, faced with ever-dwindling free time, resort to scheduling everything from time with friends and family to sex with a partner.

But is scheduling your free time a good idea?

Researchers from Ohio State University’s Fisher College of Business and Rutgers Business School evaluated existing research (much of it their own) on time management tactics and how they affect the uptake, outcome and enjoyment of various activities. Many of their assessments, which are published in the journal Current Opinion in Psychology, are in line with conventional productivity wisdom. They determined that scheduling an activity increases the likelihood that it’ll get done, for example, and that multitasking helps people achieve more, but with spottier results.

When it comes to enjoying leisure activities, however, the researchers found that classic time management strategies may backfire…

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