We use business intelligence to align a company’s needs and interests to proven competencies at Ohio State. Conversely, we can assess the market place to identify companies that match Ohio State competencies and technology. This process is now known as the “partnership demand generator” (EAB, 2016).
From reactive “order-taking’ to proactive centralized need identification in 3 steps:
Step 1: Internal Benchmarking (identifying research strengths) and External Benchmarking (Identifying corporate needs)
We generate company and market reports for our clients to kick-start the partnership demand generator process.
Company reports are customized to meet a client’s specific needs and contain information about a specific company and identify possibilities for engagement.
The market report is more comprehensive than the company report. It includes a list of companies that share the same market products or technology. Because of the complexity of these reports, our efforts have focused on preparing market reports for the state of Ohio.
Step 2: Evaluate University-Industry Fit (go-no go decision)
Questions to Ask to get to a go-no go decision:
- How do our research strengths align with the company’s needs and growth areas?
- What current engagements exist between us and the company or the company and other universities?
- How do we compare to other universities in this market sector?
- What competitive advantages (if any) do we possess in this market sector?