GoldieBlox Goes Viral

If you haven’t seen it yet, check out “The Princess Machine” on YouTube.  It shows three little girls having fun building their own imaginary world.  Who says girls aren’t engineers?

An article in the L.A. Times  provides more context for the intent of the company. GoldieBlox wants “to even the engineering playing field, in which nearly 90% of working engineers are men.”

Who wants to play?

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