Ohio Beef School Concludes With Focus on Meeting Demand

Stan Smith, OSU Extension PA, Fairfield County

To say the least, suggesting it’s been a wild ride on the path to profitability in the cow-calf sector during this decade is an understatement. Beginning in 2009-10 cattlemen saw the most dramatic increase in cattle prices ever, to the point where we experienced historic highs in 2014-15. As would be expected, consumers experienced historic high beef prices in the meat case at this same time.

What might not have been expected was that while these lower beef supplies were causing historically high retail prices, demand for premium priced branded beef continued to climb at the meat case. In fact, it was during this time of record retail prices that for the first time domestic sales volume of Prime grade and Branded beef exceeded those of Select grade beef. Since 2014 sales of Prime grade beef has increased nearly 40% in the U.S. while Select beef sales have decreased nearly 20%.

As the U.S. economy continues its recovery, it’s nothing short of remarkable the demand for higher valued quality beef has continued to climb through it all. As further example of the consumer’s steadily increasing demand for premium priced branded beef, Certified Angus Beef LLC experienced its 10th consecutive year of record sales of its signature Certified Angus Beef ® brand.

Management decisions made on the farm a decade or more ago that included improved genetics and attention to detail have positioned many in the industry to capture the benefits of consumers who are today demanding quality beef, and are willing to pay for it. Recognizing that this demand is not only real, but growing; it begs us to ask ourselves if we’re properly positioned now to capture the benefits that come along with this growing trend. In fact, as herd expansion may be continuing in parts of Ohio, now may be the perfect time make adjustments that might be necessary to take full advantage of these growing opportunities.

Regardless your place within the beef cattle industry, if your goal remains being on the leading edge of growing consumer demands, then you don’t want to miss the conclusion to the 2017 Ohio Beef School webinar series on February 28, 2017. Dr. Justin Sexten, Supply Development Director for Certified Angus Beef, will be featured discussing “Meeting consumer demand: Perspective from the feed yard to the consumer.” He will challenge the audience to consider questions such as: How do feeder, packer, grocer and restaurateur demands influence the decisions the cow-calf manager makes? ; Does an end-user focused cow herd work on the farm? ; What opportunities exist to capture value added processes?

As in the past, the webinar on the 28th will be broadcast live beginning at 7 p.m. from host locations throughout Ohio as well as one in West Virginia. For more information about attending at any of the remote location sites, contact one of the individuals listed below. Don’t miss an opportunity to explore further how the relationships between the three primary sectors of the beef industry in Ohio – cow-calf, backgrounding/stocker, and feedlot – can work together to profitably produce high quality beef for today’s growing consumer demands.

Live webinar host sites include:

Athens County
Carthage Township Volunteer Fire Department, Coolville, OH
Contact Ed Brown (740-593-8555) for details

Auglaize County
Auglaize County Administration Building, 209 S. Blackhoof St., Wapakoneta, OH
Contact Jeff Stachler (419-739-6580 ) for details

Belmont County OSU Extension office
101 N Market St., St. Clairsville, OH
Contact Dan Lima (740-695-1455) for details

Brown County
Southern Hills Career and Technical Center, 9193 Hamer Rd, Georgetown, OH
Contact David Dugan (937-378-6716) for details

Buckeye Hills EERA
OSU Extension Southeast Region Office, 16714 Wolf Run Road, Caldwell, OH
Contact Christine Gelley (740-732-2381) for details

Carroll County OSU Extension office
613 North High Street, Carrollton, OH
Contact Sandy Smith (330-627-4310) for details
* Pre-registration is required. Contact the Carroll Co. Extension Office to register

Crawford County
Crawford County Courthouse, Lower Level Conference Room, 112 East Mansfield Street, Bucyrus OH
Contact Jason Hartschuh (419-562-8731) for details

Darke County OSU Extension office
Learning Center, 603 Wagner Avenue, Greenville, OH
Contact Sam Custer (937-548-5215) for details

Fairfield County OSU Extension office
831 College Avenue, Lancaster OH
Contact Stan Smith for details

Gallia County OSU Extension office
111 Jackson Pike, Suite 1572, Gallipolis, OH
Contact Jeff Moore (740-446-7007) for details

Hancock County OSU Extension office
Hancock County Extension Conference Room, 7868 Co. Rd. 140, Findlay, OH
Contact Ed Lentz (419-422-3851) for details

Hardin County OSU Extension office
1021 W Lima Street, Suite 103, Kenton, OH
Contact Mark Badertscher (419-674-2297) for details

Highland County
Hillsboro High School, FFA Classroom, 550 US 62 S., Hillsboro, OH
Contact David Dugan (937-393-1918) for details

Knox County OSU Extension office
160 Columbus Road, Mt. Vernon, OH
Contact Sabrina Schirtzinger (740-397-0401) for details

Licking County
Claylick Run Farm, 11970 Cross Rd., Newark, OH
Contact Dean Kreager (740-670-5315) for details

Logan County Cattleman’s Association
Benjamin Logan High School, Room 503, 6609 State Rt. 47 E, Bellefontaine OH
Contact Bob Stoll (937-935-7505) for details

Monroe County Extension office
101 N. Main St., Room 17, Woodsfield, OH
Contact Mark Landefeld (740-472-0810) for details

Morgan County OSU Extension office
155 E. Main St., Suite 325, McConnelsville, OH
Contact Chris Penrose (740-962-4854) for details

Morrow County
Ag Credit Building, 5362 US Highway 42, Mount Gilead, OH
Contact Carri Jagger (419-947-1070) for details

Muskingum County OSU Extension office
225 Underwood St, Zanesville, OH
Contact Clifton Martin (740-454-0144) for details

Perry County
New Lexington High School Ag Room, 2547 Panther Drive, New Lexington, OH
Contact Ted Wiseman (740-743-1602) for details

Pike County
OSU South Centers Endeavor Center, Room 160, 1862 Shyville Road, Piketon, OH
Contact Jeff Fisher (740-289-4837) for details

Vinton County
Community Building Meeting Room, 31935 St Rt 93, McArthur, OH
Contact Jess Bowen (740-596-5212) for details

Washington County OSU Extension office
202 Davis Avenue, Marietta, OH
Contact Marcus McCartney (740-376-7431) or follow this link for details

Wayne County
Wayne County Administration Building, Commissioners Meeting Room, 428 West Liberty Street, Wooster, OH
Contact Rory Lewandowski (330-264-8722) for details

West Virginia
Jones Run Farm Club, 3602 Jones Run Road, Lumberport, WV
Contact: Phil Osborne, Phone: 304-783-4592 or Greg Marshall, Phone: 304-783-4868

Williams County OSU Extension office
1425 E High St., Bryan OH
Contact Florian Chirra (419-636-5608) for details

Also, find the Ohio host counties highlighted in blue below.