Introduction to the commodity chain

Wine production and distribution is a unique and interesting process. From harvesting the grapes in Australia  to enjoying a glass of wine in Ohio, this commodity chain connects world regions. Wine also contributes to economic and social factors, playing a significant role in our everyday lives. 

The wine industry, especially in Southern Australia, is growing at a fast rate. Analysis of its supply chain is key to fully understanding the complex route from the soil in Australia to dinner table in America. Below is a general overview of the supply chain for wine production, packaging, distribution, and customer service

 

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As one can clearly see, the commodity chain for wine is no simple module.  There are many factors that go into the activities of making and selling wine which is explored in depth through each phase.