The team will reduce car emissions through an effective solution that is directed at the college students at The Ohio State University, mainly those who drive to class everyday. The social value will be derived from reducing the greenhouse gas effect in the atmosphere, effectively improving the health of ecosystems in the surrounding area. The group will also produce value through increasing the energy efficiency of automobiles, increasing the gas mileage and reducing the total living cost of all users. Our potential future users are the majority of Americans who commute to their jobs, and hopefully achieve the global markets pending a good reception with the smaller markets first. Our current market size would be the entire student population of The Ohio State University, which as of Autumn 2018, has 61,170 students. However, our solution will only truly affect those who use a car, so that number is closer to around 30,000 students. Since this market is already large, it will be seemingly easy to develop our market into our future segments of the market, beginning with the Columbus metropolitan area and expand larger and more cities from there.
Transition into Design
Based on our pairwise comparison chart and primary research, the team will be sure to emphasize the most important user needs, which is that the solution is effective, reliable, and works long-term. The team may expand or redefine their market based on the direction that their solution begins to take hold, and if their market is redefined, the team will also redefine their user needs for the given market. With their current secondary research the team has further defined their task and problem, but they will conduct more secondary research when designing the final solution to gain more knowledge to be applied to the design process.