I chose to critique Apple’s website. I love their visual marketing, and I think their website is a very good representation of this. Their landing page is a simple carousel consisting of 3 product images. The front is very clean, and I don’t feel overwhelmed by the amount of text. The “blocks” of information at the bottom of the landing page are kept to four, so as not to overwhelm the user with different places to click. Simple and clean. My favorite feature of this site are the color schemes and transitions. The fade-ins as the user scrolls through the website are captivating. The simple header at the top quickly summarizes all the Apple product lines and are very geared toward making a purchase through their website. You can experience their website here.