Dr. Joy Rumble, along with coauthors Alexa Lamm, Melissa Taylor, and Jason Ellis, published an article in the Journal of Human Sciences and Extension titled, “Targeting Extension Programs to Opinion Leaders Guiding Genetic Modification Discussions.” The authors deployed an online survey focusing on genetic medication (GM) “with the purpose of identifying GM opinion leaders, determining their views on science, identifying where they go for information, and determining how they want to learn so that Extension professionals can better serve their needs. The findings imply GM science opinion leaders are younger, white or African American men, with a high average family household income, that are well educated. The GM science opinion leaders have a slightly negative attitude toward GM and want to learn about GM science from universities researching GM science and organizations in support of GM science through online mediums. Recommendations are offered for how Extension professionals can reach this audience.
Ruth, T. K., & Rumble, J. N. (2019). Berry good programming: Informing extension programming through the examination of consumers’ purchasing intent. Journal of Human Sciences and Extension, 7(1), 21-38.
For more information, see: https://www.jhseonline.com/copy-of-october-2018