Eastside Grocery & Market

Organization Name / Location / Contact Information 

Eastside Grocery & Market 

789 E Cleveland Street 

Columbus, Ohio

Mission Statement 

At Eastside Grocery & Market, we love good food. Not just natural and organic food, but the food that’s so much a part of our fondest memories. The good stuff. So we created a store that does serious work, without taking itself too seriously. A store dedicated to good food. And making sure that everyone can enjoy it.

Short Description

Eastside Grocery & Market is a 25 year old grocery store and market serving Columbus’ eastern communities including: Olde Towne East, King-Lincoln Bronzeville, Mount Vernon, Near East Columbus, and Franklin Park. Since March, Eastside Grocery & Market has implemented a number of safety measures to ensure a safe shopping experience for customers during the COVID-19 pandemic. The measures include actions that both employees and customers should take. The owners have decided to launch a campaign informing their customers of the new safety measures. 

Objective

Compose a formal marketing proposal to inform the target audience of Eastside Grocery & Market’s new safety measures. 

Target Demographics

Eastside Grocery & Market target audience is residents of the following Columbus communities: Olde Towne East, King-Lincoln Bronzeville, Mount Vernon, Near East Columbus, and Franklin Park.

Additional Information 

  • Social Media
    • @EastsideGM on Instagram, Twitter, and Facebook. 
  • Website
    • Eastsidegrocerymarket.com 
  • Misc
    • Safety Measures for Employees:
      • Temperature checks at the beginning and end of every shift 
      • Check in noting they do not have any symptoms at the beginning of each shift 
      • Provided PPE: new filtered masks at the beginning of every shift
      • Hazard Pay 
      • No lay offs or loss of income if you contract or come in contact with COVID 
    • Customers: 
      • Masks are required; if you do not have a mask one will be provided for you 
      • No reusable bags 
      • Free Curbside available 
      • Every cart and basket is sanitized after each use 
      • Sanitizing stations throughout the store 
      • Store is cleaned continuously throughout the day 
      • Marked social distancing stickers to ensure 6 feet apart