You might know this about me: I value collaboration.

In many instances, I think we get better results when we collaborate.

My iTunes U course is a great example. For most of the chapters, I recruited experts to serve as guest speakers. They recorded themselves answering questions I had sent them in advance. Then I took the raw footage and created mini-lectures ranging in length from 2-10 minutes. Their participation makes the course even more effective by offering a variety of perspectives.

The course includes a chapter on event communications. That chapter is primarily a case study using the first Building Healthy Academic Communities conference held at Ohio State in 2013. The next conference will be at UC Irvine in 2015.

At the time of the conference, Kathryn Kelley was Chief Advancement Officer for the College of Nursing and led the strategic planning and implementation for the event communications. (She is now the program manager for the Ohio Manufacturing Institute.)

Here is the case study video on event communications. It’s about 10 minutes long, but well worth the time.