Rhine, S. L. W. & Toussaint-Comeau, M. (2002). Adult preferences for the delivery of personal finance information. Financial Counseling and
Planning , 13(2), 11-23.
Adult Preferences for the Delivery of Personal Finance Information
Sherrie L.W. Rhine
1 and Maude Toussaint-Comeau
This study finds that preferences in the delivery of personal finance information vary for lower-income, less educated, and unbanked adults–traditionally underserved consumers. Adult financial education programs, therefore, are likely to be most successful if tailored to reach specific audiences. By knowing more about their constituency’s preferences, financial counseling and planning professionals, educators, financial institutions and policy makers can better design and implement financial education programs to more effectively achieve their financial literacy mission.
Key words: Adult education, Financial education, Logit
1. Sherrie L.W. Rhine, Senior Economist and Manager, Consumer Issues Research, Consumer and Community Affairs, Federal Reserve Bank of Chicago, 230 South LaSalle Street, Chicago, Illinois 60604. Phone: 312-322-5565. Fax 312-913-2626. E-mail: firstname.lastname@example.org
2. Maude Toussaint-Comeau, Economist, Consumer Issues Research, Consumer and Community Affairs, Federal Reserve Bank of Chicago, 230 South LaSalle Street, Chicago, Illinois 60604. Phone: 312-322-8443. Fax: 312-913-2626. E-mail: email@example.com
The views expressed are the authors views, and do not necessarily reflect the views of the Federal Reserve Bank of Chicago or the Board of Governors of the Federal Reserve System.