Consumer
Socialization Among College Students in Malaysia
Mohamad Fazli Sabri[1]
University Putra Malaysia
Assoc. Prof. Dr.
Jariah Masud1
University Putra Malaysia
Abstract
The purpose of this paper is to
study adolescent consumer socialization in Malaysia. This study adopted the
convenience sampling method. Data were obtained using self-administered
questionnaires, distributed to 3500 first
year students at the Universiti Putra Malaysia in 2001. A total of 2219
set of completed questionnaires were analyzed.
Sixty seven point nine percent of the respondents were female and 32.1%
were males. Respondents in both groups were in their late adolescent stage. The
findings indicate that adolescents learned about consumerism skills through
their interaction with peers, parents and media in consumption activity.