FREE Webinar: Creating Great Signage for Direct Marketing

Greetings –

The OSU Extension Direct Food & Ag Marketing team will be hosting a FREE webinar on the topic- Signage/ Signs to Sell tomorrow, Thursday, May 21, 2015.

Learn to create great signage and let it do the talking, especially when you cannot. Signage can create consistent communication that you may leave out of training sessions.  It can increase sales, answer questions customers are too afraid to ask, and signage can ensure they did not forget to make a purchase they really needed.  You farm should never be too busy to NOT make great signage.  Signage is income!  All of us see signage doing its job each and every day.  Most of us see new, innovative ideas for signs everywhere we go.  It could be while we are out shopping, up on a billboard, or just something humorous we read on a sign at a restaurant.  But many of us simply do not take the time to implement these ideas.  It’s time to take these ideas and put them into action.  By action, I don’t mean just going and making a good sign.  I mean creating a plan for great farm signage.

Not many marketers have an actual signage plan.  We’ll help you get down to business on your signage.  We’ll break down signage into four categories, along with implementation strategies for your farm or food business.

The webinar will start at 12 noon (it works best to log in a few minutes early).

The presenter will be Eric Barrett, moderated by Rob Leeds.

To be a part of this discussion go to http://carmenconnect.osu.edu/signage/

 

Regulating Agriculture at the Local Level: Zoning, Building Codes and Other Hot Issues

Greetings –

Join us for a special webinar to help your farm navigate the legal complexities of direct food & ag marketing businesses in Ohio.

Local regulation of agricultural activities is an increasingly complex and litigated issue in Ohio.  Please join us for our next webinar this Friday, May 15, when Peggy Kirk Hall will explain how Ohio zoning, building code and CAUV eligibility laws affect agriculture.  Peggy will discuss currently proposed legislation regarding agritourism activities.

Log in for the free webinar at http://aglaw.osu.edu/webinars.

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Direct Marketing Meat – Pricing Strategies

If you are direct marketing beef (and other meat), there are some great Extension resources from Michigan State and Wisconsin to help you plan you pricing strategy. Included are pricing sheets, including a downloadable Microsoft Excel Spreadsheet to use at your farm. The information includes a video on how to use the materials.  The spreadsheet will help you calculate your cost of production to be sure you are including all costs in pricing decisions.

Details can be found at: http://go.osu.edu/directmarketbeef

Once you know your costs, you need to choose a pricing strategy based on the values/benefits of your product. It is grass fed? Free range? Corn fed? Here is a great factsheet outlining pricing strategies to meet your farm’s goals:

http://go.osu.edu/pricingstrategies

Authenticity at Farmers Markets: Free Webinar – April 16, 12pm

Greetings –

Join us tomorrow – April 16, 2015, at 12pm, for our monthly Ohio Direct Food & Ag Marketing Team Webinar!

Christie Welch and Eric Barrett will review tips for making your farmers market the best it can be. We’ll cover the why’s and how’s of being authentic to serve both vendors and customers. We’ll discuss farm inspections, branding your farmers’ market, helping vendors, building customer relationships and more.

To join us in this discussion, goto: http://go.osu.edu/authenticfarmersmarkets

After clicking on the link, simply use the Guest login tab to enter, and when prompted for a log in name under Guest, just enter your name.  If you have any problems getting in to the webinar, please call Charissa McGlothin at 740.289.2071 ext. 132. She will help you navigate our webinar system.

The Ohio Direct Food & Ag Marketing Team brings you easy access to direct marketing resources thanks to the contributions of numerous collaborators . Great things are happening in Ohio. Be a part of Ohio’s # 1 industry – food and agriculture.

 You don’t want to miss this webinar!

Agritourism Webinar: How to do a Farm Safety Day Camp at Your Farm

Don’t forget –  can help your farm plan a Farm Safety Day Camp. Join our FREE webinar @ 12pm TODAY!

Join us for a Lunch and Learn on March 26, 2015 at 12:00 p.m. for a  “How To Do Farm Safety” webinar on planning a farm safety day camp at your operation. During this webinar, we will address the following topics: identifying your target audience (age group), age-appropriate messages, day camp format (educational stations with rotations vs. open house), available resources, camp evaluation, and safety precautions during the event.

To join the webinar on March 26, 2015 at 12:00 pm, just click this link. http://go.osu.edu/farmsafetydaycamp

We hope you can join us!

Agritourism Farms: “How To Do Farm Safety” webinar on planning a farm safety day camp

Are you a farm operation or agritourism business that invites visitors, school groups, or other members of the public to your agricultural operation? Are you a person interested in coordinating an agricultural safety event for your school or community? If so, here is a training program to help you incorporate Ag Safety and Health activities into your new or existing educational format.

Join us for a Lunch and Learn on March 26, 2015 at 12:00 p.m. for a  “How To Do Farm Safety” webinar on planning a farm safety day camp at your operation. During this webinar, we will address the following topics: identifying your target audience (age group), age-appropriate messages, day camp format (educational stations with rotations vs. open house), available resources, camp evaluation, and safety precautions during the event.

To join the webinar on March 26, 2015 at 12:00 pm, just click this link. http://go.osu.edu/farmsafetydaycamp

We hope you can join us!

For questions, please contact Kathy Mann at mann.167@osu.edu.

Farm Grants & Low Interest Loans

Thanks for those attending the FARM Conference in Warren, OH today!

Grants are an option for farms, but do not focus on start up and daily operations. Grants are to help with marketing, research and education (for the most part). Low interest loans are a great option to pay for equipment and related expenses. Here are some slides to help you with grants and low interest loans for your farm.

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Grants and Low Interest Loans

Farm Marketing Ideas: Lessons from the 2015 Super Bowl Ads

Join us today to talk about marketing lessons from the Super Bowl ads this year. What trends did we see? How does this relate to your farm?

You can log into our webinar today at 12pm by going here: http://go.osu.edu/lessons

We’ll review the trends and give you tips on each one to use in your farm’s marketing plan.

Read the entire list and tips, here: Marketing Trends We Saw in Super Bowl Ads 2015

FREE Direct Marketing Webinars Continue in 2015 – First up – Legal Aspects of Direct Marketing 1/22/15

Greetings –

Plan to join us on the third Thursday of the month in 2015 for a FREE one-hour session relating to direct marketing. We’ll have experts sharing the latest information with you to assist with your marketing and business plans.

January 2015

TOPIC: The Legal Aspects of Direct Market with OSU Extension Legal Educator, Peggy Hall

DATE: Thursday, January 22     TIME: 12pm

Join us to learn about the ins-and-outs of legal issues which apply to the direct marketing of food products. Peggy will review everything from liability to rules for certain products grown or made within Ohio.

To join us, simply log in to: http://go.osu.edu/dmweb1

Be sure to log in 15-20 minutes early to be sure your connection and sound work for the program.