MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio Direct Food & Ag Marketing Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.
From branding your farm to choosing your customer demographics to setting prices, this program reviews all aspects of marketing to get producers ready to enter the market – and to be successful in their endeavors!
For a complete outline of the program, go to: http://southcenters.osu.edu/marketing/overview-programs/marketready
To print/view the most up-to-date slides for this program, click here: Revised Marketing Bootcamp – Barrett – For Handout