Watching the Super Bowl with a bunch of farm direct marketers changed the way we thought about the game and the ads. We found ourselves looking for themes and trends which farmers could use in their marketing. Super Bowl 50 marks the third year for observing these trends and applying them to direct food & agriculture marketing.
Here are some questions we’ll answer during the program:
- What trends did we see?
- How does this relate to your farm?
- How can you use these themes to update your farm’s social media plan?
- Will the trends change the way you promote your farm through other marketing channels?
During the webinar, we’ll review the trends and give you tips on each one to use in your farm’s marketing plan.
Join us today to talk about marketing lessons from the Super Bowl 50 ads this year.
You can log into our webinar today at 12pm by going here: http://go.osu.edu/newlessons
The handout for this webinar is here: Marketing Trends We Saw in Super Bowl Ads 2016 – final
MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio Direct Food & Ag Marketing Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.
From branding your farm to choosing your customer demographics to setting prices, this program reviews all aspects of marketing to get producers ready to enter the market – and to be successful in their endeavors!
For a complete outline of the program, go to: http://southcenters.osu.edu/marketing/overview-programs/marketready
To print/view the most up-to-date slides for this program, click here: Revised Marketing Bootcamp – Barrett – For Handout
Having trouble keeping up marketing your business on social media?
Join us to learn free and low-cost tools to assist you in managing your on-line presence to maximize your business opportunities. Learn practical tools, trends, and strategies for 2016. This session is brought to you by Ohio Proud and OSU Extension.
There will be 4 locations to choose from, each location will be held from 9 AM—1 PM. The cost is $15 per person.
March 16 – ODA in Reynoldsburg, OH
March 17 – OSU Extension, Clermont County
March 22 – Agricultural Incubator Foundation, Bowling Green, OH
March 24 – OSU Extension, Summit County
For a copy of the flyer with more details and registration information, go to: http://go.osu.edu/2016marketing
Is your marketing working? How are you measuring your marketing? We will discuss evaluating last year’s efforts, making updates to your brand and developing a PR strategy. Our activity will help you set a timeline and budget for your time and money during the 2016 season.
Presentation Handout:2016-02 – Boot Camp – TN Designing Effective
Designing Effective Marketing Materials: Mktg Materials 2016-01
One Page Marketing Plan: One Page Marketing Plan