If you are direct marketing beef (and other meat), there are some great Extension resources from Michigan State and Wisconsin to help you plan you pricing strategy. Included are pricing sheets, including a downloadable Microsoft Excel Spreadsheet to use at your farm. The information includes a video on how to use the materials. The spreadsheet will help you calculate your cost of production to be sure you are including all costs in pricing decisions.
Details can be found at: http://go.osu.edu/directmarketbeef
Once you know your costs, you need to choose a pricing strategy based on the values/benefits of your product. It is grass fed? Free range? Corn fed? Here is a great factsheet outlining pricing strategies to meet your farm’s goals:
Join us tomorrow – April 16, 2015, at 12pm, for our monthly Ohio Direct Food & Ag Marketing Team Webinar!
Christie Welch and Eric Barrett will review tips for making your farmers market the best it can be. We’ll cover the why’s and how’s of being authentic to serve both vendors and customers. We’ll discuss farm inspections, branding your farmers’ market, helping vendors, building customer relationships and more.
To join us in this discussion, goto: http://go.osu.edu/authenticfarmersmarkets
After clicking on the link, simply use the Guest login tab to enter, and when prompted for a log in name under Guest, just enter your name. If you have any problems getting in to the webinar, please call Charissa McGlothin at 740.289.2071 ext. 132. She will help you navigate our webinar system.
The Ohio Direct Food & Ag Marketing Team brings you easy access to direct marketing resources thanks to the contributions of numerous collaborators . Great things are happening in Ohio. Be a part of Ohio’s # 1 industry – food and agriculture.
You don’t want to miss this webinar!