Marketing Lessons from the 2017 Super Bowl – With applications for Direct Food & Ag Marketing Businesses

Super Bowl LI was one for the record books. More interesting for us, though, is the commercials! They were a snapshot of what is happening in marketing and showed us signs of the hot trends in marketing for 2017. Each year, our team watches with a keen eye to see what collective trends develop, how far marketers are willing to think outside of their brand, and how these trends can be used with food and agriculture direct marketing.

As you review our analysis of the trends, consider these questions in regards to your business:
• How does this relate to your business and your brand?
• How can you use these trends to update your online presence (webpage, social media, etc)?
• What trends can you take advantage of and how can you make a plan for promotions?

Read our entire analysis and get ideas for your 2017 marketing plan in this document: Marketing Trends We Saw in Super Bowl Ads 2017-1a2hq38

New OSU Extension Factsheet – Mobile Media Marketing

OSU Extension has a new factsheet for direct marketers!

As part of our updated DeviceReady program to farm and food direct marketers, we’ve published a new factsheet that summarizes what marketers need to do in order to manage their online presence. From new businesses to experienced ones, this information helps you keep up to date on how your business is viewed online, what information is out there about your business and how to connect it all with a consistent online presence. It has several tips and tools of the trade to manage your online presence.

Download the factsheet at: http://go.osu.edu/mobilefactsheet

DeviceReady: Managing Your On-Line Presence

The DeviceReady curriculum helps you manage your online presence to be consistent across all platforms and devices. It helps you direct your resources to better manage your brand.

During the workshop, participants learn to:

  • How do customers view you online?
  • Can customers find you online?
  • Can customers find what you want them to find out about you online?
  • Are you meeting their digital needs?

 

DOWNLOAD WORKBOOK: DeviceReady Workbook – 2017-02 – Updated-1vwuu7n

This workbook goes along with presentations by Rob Leeds and Eric Barrett at the 2017 North American Farmers Direct Marketing Association (NAFDMA) Annual Convention.

Part 1 – Managing Your On-Line Presence

Part 2 – Customer Service in Social Media and the Digital World

Food & Ag Marketing Lessons from the Super Bowl! – Today at NOON

Watching the Super Bowl with a bunch of farm direct marketers changed the way we thought about the game and the ads. We found ourselves looking for themes and trends which farmers could use in their marketing. Super Bowl 50 marks the third year for observing these trends and applying them to direct food & agriculture marketing.

Here are some questions we’ll answer during the program:

  • What trends did we see?
  • How does this relate to your farm?
  • How can you use these themes to update your farm’s social media plan?
  • Will the trends change the way you promote your farm through other marketing channels?

During the webinar, we’ll review the trends and give you tips on each one to use in your farm’s marketing plan.

Join us today to talk about marketing lessons from the Super Bowl 50 ads this year.

You can log into our webinar today at 12pm by going here: http://go.osu.edu/newlessons

The handout for this webinar is here: Marketing Trends We Saw in Super Bowl Ads 2016 – final

Cleveland Market Gardener Program – MarketReady

MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio Direct Food & Ag Marketing Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.

From branding your farm to choosing your customer demographics to setting prices, this program reviews all aspects of marketing to get producers ready to enter the market – and to be successful in their endeavors!

For a complete outline of the program, go to: http://southcenters.osu.edu/marketing/overview-programs/marketready

To print/view the most up-to-date slides for this program, click here: Revised Marketing Bootcamp – Barrett – For Handout

2016 Marketing Workshops in Ohio

Having trouble keeping up marketing your business on social media?

Join us to learn free and low-cost tools to assist you in managing your on-line presence to maximize your business opportunities. Learn practical tools, trends, and strategies for 2016. This session is brought to you by Ohio Proud and OSU Extension.
There will be 4 locations to choose from, each location will be held from 9 AM—1 PM. The cost is $15 per person.

March 16 – ODA in Reynoldsburg, OH

March 17 – OSU Extension, Clermont County

March 22 – Agricultural Incubator Foundation, Bowling Green, OH

March 24 – OSU Extension, Summit County

For a copy of the flyer with more details and registration information, go to: http://go.osu.edu/2016marketing

Give Yourself a Marketing Checkup

Is your marketing working? How are you measuring your marketing? We will discuss evaluating last year’s efforts, making updates to your brand and developing a PR strategy. Our activity will help you set a timeline and budget for your time and money during the 2016 season.

Presentation Handout:2016-02 – Boot Camp – TN Designing Effective

Designing Effective Marketing Materials: Mktg Materials 2016-01

One Page Marketing Plan: One Page Marketing Plan

Top 10 Attributes of the BEST Farmers Markets – Wisconsin!

Farmers Markets are great opportunities for direct sales of agricultural products. The management of the market makes all the difference when it comes to success. This list of attributes was developed through years of research and visits to farmers markets from South Dakota to Vermont and most states in between. With the attached handout, you will learn:

  • Well managed is well organized. –Period.
  • Quality attracts quality.

–You can’t afford NOT to have the best vendors at your market.

  • Time is money.

–It’s not worth sitting all morning for just $100.

  • Their marketing makes the market.

–Image is indeed, everything.

This winter is a great time to rework your farmers market by looking at the marketing plan for the entire market, providing training for market managers and much more!

DOWNLOAD THE HANDOUT: Top 10 Attributes of the BEST farmers markets

BONUS items: 

Vendor Gap Analysis – A Word document to help determine the mix of products at your market.

One Page Marketing Plan – A PowerPoint slide to use in summarizing the marketing plan to-do list for your market this year.

Farmers’ Markets – 30MM branded poster for each farm– A Microsoft Publisher document. A sample 11×17 poster, branded with market information, ready for vendor information. Then, laminate and require posting at your market for each vendor.

FREE Webinar: Creating Great Signage for Direct Marketing

Greetings –

The OSU Extension Direct Food & Ag Marketing team will be hosting a FREE webinar on the topic- Signage/ Signs to Sell tomorrow, Thursday, May 21, 2015.

Learn to create great signage and let it do the talking, especially when you cannot. Signage can create consistent communication that you may leave out of training sessions.  It can increase sales, answer questions customers are too afraid to ask, and signage can ensure they did not forget to make a purchase they really needed.  You farm should never be too busy to NOT make great signage.  Signage is income!  All of us see signage doing its job each and every day.  Most of us see new, innovative ideas for signs everywhere we go.  It could be while we are out shopping, up on a billboard, or just something humorous we read on a sign at a restaurant.  But many of us simply do not take the time to implement these ideas.  It’s time to take these ideas and put them into action.  By action, I don’t mean just going and making a good sign.  I mean creating a plan for great farm signage.

Not many marketers have an actual signage plan.  We’ll help you get down to business on your signage.  We’ll break down signage into four categories, along with implementation strategies for your farm or food business.

The webinar will start at 12 noon (it works best to log in a few minutes early).

The presenter will be Eric Barrett, moderated by Rob Leeds.

To be a part of this discussion go to http://carmenconnect.osu.edu/signage/