Imagination: The Key to Making Positive Change in Groups, Organizations and Communities

What we forget about groups, organizations and communities is that they are human inventions just like moveable type, the steam engine, the automobile, the airplane and the atomic bomb. There is of course a huge difference between inventing a social system like an organization and creating an inanimate object like an automobile. The parts of an automobile do not have cognition. They can’t think. They don’t wonder if they are doing the right thing or doing the thing they have been asked to do correctly. They are not looking to be recognized for doing a good job or looking for a promotion and salary increase.

Humans, however, can and fortunately do think. Their thinking leads to meaning making, values, ethics and emotions. It is the human thinking and feeling that make organizing and all the good things that come from working together possible. At the same time human thinking and feelings make organizing enormously complex. The complex social arrangements created by humans since the beginning of time have led to our current way of life. Those complex social arrangements created by diverse people in different parts of the world lead to very different ways of living and working together. Those different ways should not scare or threaten us. Not all bridges are built the same, but they all have the same purpose.

Ideas 2015-04-23Obviously some of our social inventions for working together, resolving conflict, sharing resources and living together have not worked so well. We still settle some of our differences through violence, and there is still racism, prejudice and greed. There are far too many people who live in poverty, lack adequate food, water, education and medical care. However, looking at the facts we can see a decline in all these categories. In the area of hunger we now produce enough food to feed everyone in the world but not everyone has enough food, so we need to invent a new worldwide food distribution system. What we forget is that we invented the current worldwide food system and that the only thing that limits our ability to create something new is our imagination.

Everything that goes on in every group, organization and community is something that humans have invented and the only thing that limits our ability to create something better is our imagination. We forget that we are the inventors, and therefore we can reinvent anything that is not working. The interesting part is that research shows that the best way to reinvent a social process is to start studying what is currently working. That gives us a shared understanding of what is making organizing possible and allows us to imagine new and yet undiscovered organizational possibilities.

(Submitted by Chet Bowling, Associate Professor and Extension Specialist, Community Development)
Note: Chet will be retiring from OSU Extension on April 30. We thank him for his many years of dedicated service to Community Development work and look forward to continuing our working relationship with him in the future.

CD coordinates Emergency Preparedness Initiative

Duck Creek 2015-04-09

Photo: mariettatimes.com

It is late June, 1998. Warm moist air has collided with cool air to develop a frontal boundary creating thunderstorms covering much of Southeast Ohio. The frontal boundary system stalls and its resulting storms produce a foot or more of rain over four days that floods the banks of Duck Creek,  a 30-mile long tributary that flows through Noble and Washington Counties. Families are forced to wait on rooftops for rescue by helicopter, waters reach the tops of utility poles, and nearly all the homes in one small town are destroyed. All told, this localized flooding caused five deaths and an estimated $20 million in property damage.

OLYMPUS DIGITAL CAMERAAs a result of this devastation, local officials, agencies and residents began an initiative to establish a flood warning system for Duck Creek. After several years of research and evaluation, a system consisting of various stream and rain gauges, computer monitoring equipment, transmitters and associated enclosures was designed. In 2012, installation was complete and the system became operational. This system provides real-time data for the National Weather Service and can be accessed via USGS website. This information aids emergency management personnel in making emergency preparedness decisions. The $376,000 project is expected to produce a benefit in avoided property damage of $131,260 annually over 50 years; a total impact of over $6.5 million.

Ohio State University Extension coordinated this collaborative project that included U.S. Army Corps of Engineers, United States Geological Survey, Muskingum Watershed Conservancy District, state and county Emergency Management Agencies, and Noble and Washington Counties. This decade-long project illustrates the role Extension can plays in strengthening communities and the environment.

(Submitted by Darlene Lukshin, Program Specialist, Washington County and Buckeye Hills EERA)

Energize Ohio signature program addresses increasing energy demands

Energize Ohio 2015-03-25The future requires energy; even more energy than is consumed today. Global energy demands rose by 83% from 283 quadrillion British thermal units (Btu) in 1980 to more than 507 quadrillion Btu in 2010. The 2012 International Energy Outlook Report estimates that by 2020, additional growth in worldwide energy consumption will more than double our 1980 usage and grow to 820 quadrillion Btu by 2040. Why? Much of the growth in energy consumption is occurring in developing countries, where countries with strong, established economies drive steady demand. Second only to China, the United States consumed 18% of the world energy total in 2011, and Ohio ranked as the sixth highest energy consuming state in the nation.

Why is energy development in Ohio important? The availability of affordable energy influences both economic growth and the general quality of life of Ohioans. In 2012 the average per capita energy expenditure in Ohio was $4,265, representing roughly 12 percent of Ohioans’ per capita income.

How is Extension involved in helping to ensure the availability of affordable energy? Utilizing a multi-disciplinary approach, the Energize Ohio Signature Program addresses a wide range of renewable and shale energy education needs including: youth energy education, energy policy, farm energy education, homeowner energy education and sustainable community planning. Energize Ohio curriculum consists of teaching outlines, worksheets, presentation materials, workshop materials, bulletins, fact sheets, marketing templates and evaluation tools available for use by all Extension professionals. Two core initiatives are the current Energize Ohio focus: shale energy and renewable energy education.

Last year, Energize Ohio Signature Program team members engaged more than 1,900 participants in 62 programs throughout the state. New energy-related publications were developed as well, including four fact sheets, two journal articles and one technical bulletin.

Since 2012, the Energize Ohio Signature Program has reached nearly 12,000 Ohioans via 141 programs conducted in 64 of Ohio’s 88 counties. The ultimate goal of these efforts:  To increase knowledge of energy drivers and development that enables best practices and informed decision-making.

For more details related to the Energize Ohio program, please view the 2014 Energize Ohio Signature Program Report.

For more information on energy trends, please view the Trend Research: Energy Sources, Demands, and Cost paper found at the FAES Conversations on the Future of Extension webpage.

(Submitted by Eric Romich, Assistant Professor and Extension Field Specialist, Energy Development)

Discovering your community’s shared vision

So you missed the last meeting, only to later learn that the “Downtown Committee” decided to name you to head up the city’s initiative to revitalize the downtown. Even better, a (insert any chain store here) recently announced their desire to build a new store on the main street, razing two older buildings.

˜ How do you proceed in the face of these development pressures?
˜ What are your and fellow residents’ future dreams for the downtown?
˜ Does this new development fit?

Fortunately for you, the city just finished a visioning process which engaged residents in discovering the shared, long-term hopes for their community. Your committee will use this vision to help guide development and revitalization in your downtown.

So, what is community visioning?

Sustainable Development 2015-02-19 - West Carrollton Facilitator

West Carrollton, Ohio – Volunteer Facilitator – Gathering input during Vision Session.

It is a bottom up process based on the belief that residents have a role in articulating their shared vision for their community. It informs the community decisions and the actions of community leaders and officials. Following these key principles can help insure that the visioning process will effectively discover what residents hope for the future:

Be inclusive: make sure to solicit input from a broad range of community voices, sectors and interests

Reduce barriers to participation: go to where people gather, and piggyback on top of other events and meetings to reach more and varied residents, finding shared hopes for the future

Multiply efforts: train volunteer facilitators to conduct vision sessions as a way of extending your reach and providing access to many more residents

Think long term: push residents past everyday issues/conflicts to consider what they want their community to be for future generations

Act multi-dimensional: be sure to reach out to representatives of the community’s economic, environmental and social sectors and seek common threads that link together all three sectors

Sustainable Development 2015-02-19 - Kent Acorn Alley

Kent, Ohio – Downtown, Acorn Alley – Places to gather. Locally owned small business. Arts and culture.

Over the past 15 years, OSU Extension’s Sustainable Initiatives has helped 11 communities (including cities, counties, townships and villages) throughout Ohio discover their residents’ shared vision. This process has often been the first stage in a comprehensive community planning process. Communities have found that their planning goals, when guided by a shared community vision, are more quickly and successfully achieved.

For further information about community visioning and sustainable planning, visit the OSU Extension Community Development Sustainable Development website.

(Submitted by Myra Moss, Associate Professor and Extension Educator, Heart of Ohio EERA)

Helping to preserve diversity in Weinland Park

Weinland Park (pop. approx. 4800) is one of the most diverse neighborhoods in the city of Columbus. Its residents are of various ethnic, cultural, racial, socio-economic, religious and educational backgrounds. As it transforms, however, from a neighborhood of last resort (one formerly plagued by drugs, gangs, substandard housing, low performing schools and high poverty) to a mixed income neighborhood of choice (where people want to live, work, worship or attend school), a key concern is the displacement of residents and gentrification.

Weinland Park Group

Photos: weinlandparkcivic.org

To address these concerns, Extension plays an integral role in helping to preserve diversity in the neighborhood by:

  • Offering free HUD-certified home-buyer education workshops, including individual counseling
  • Serving on the Weinland Park Collaborative, a group of community, civic, corporate, collegiate and church partners working together to revitalize the neighborhood
  • Offering free Financial Literacy training and counseling to area residents
  • Connecting residents to financial resources needed to obtain, maintain and retain their homes
  • Providing supportive services to homeowners and renters in the neighborhood
  • Assisting in the formation of Block Clubs, thereby giving residents a voice in the development of their community

As the demographics continue to change, Extension continues to respond to community needs by adapting new tools and methods to promote the diversity of the neighborhood. The goal is to create a sustainable community where all residents have opportunities to work and live together in a way that improves outcomes for all.

(Submitted by Susan Colbert, Program Director, Franklin County Expansion and Engagement)

Retail Market Analysis: A key tool in the economic development toolbox

Retail Market Analysis 2015-01-22It is something that we’ve all seen before. Some downtowns seem vibrant and full of life while others appear to be struggling to hold on. But why? In the United States, over 10 percent of all employed persons (more than 15 million people) are employed in the retail sector. In Ohio alone, over 650,000. While these employees provide a valuable service in retailing (who doesn’t like the hardware, bakery or jewelry stores?), the effects that a healthy retail sector can have on a community are immeasurable. So, what makes them work? We can learn more about this sector of a community’s economy via a Retail Market Analysis study.

What is Retail Market Analysis Program?

Retail market analysis is a tool for identifying retail market trends within a local community. While the analysis focuses specifically on the performance of local retail markets, information on the broader demographic and economic trends within the region is critical to understanding current and future changes in these retail markets. Changes in population, the age and income distributions of the population and the number of people employed by different industrial sectors affect the demand for retail goods within a local community. They are critical factors to be considered in such analyses.

Also important is understanding of the pattern of retail spending within a local community relative to spending in neighboring areas. A sales leakage could indicate that the local demand for a particular product is not being met within the local community, whereas sales surpluses may explain how a local community serves a regional market that actually pulls shoppers in from outside the local area. (How many of us drive some distance to purchase specific items?) Such surplus/leakage estimates provides a means to identify the relative strengths and weaknesses of an area’s retail markets and inform economic development strategies for local communities. A retail market analysis is not a detailed plan of action, but rather provides facts and analysis for input into the community’s decision-making process about future economic development. And whether your retail sector seems vibrant and full of life or is simply struggling to hold on, informed decision making is critical.

To learn more about Extension’s Retail Market Analysis program, contact:

  • David Civittolo (Associate Professor and Field Specialist, Community Economics)
  • Nancy Bowen (Associate Professor and Field Specialist, Community Economics)

(Submitted by David Civittolo, Associate Professor and Field Specialist, Community Economics)

A Word about Water Resources

No matter who you are or where you’re from, clean water is essential to your daily life. Always has been, always will be.  And yet it’s easy to take for granted. Most of us don’t think much about where our water is coming from or worry about its cleanliness on a daily basis. I must admit I’m biased coming from the Sea Grant world, but I was a bit surprised at how little the topic came up in the Futuring discussions at Annual Conference. Obviously things like economics and education will continue to be drivers of society. But to be able to focus on those major pillars, we need to continue to improve the management of our water resources.

Clean Water 2014-12-18

Photo credit: Ohio Sea Grant

That is precisely the mission of Sea Grant; to provide programs that lead to the responsible use of our water resources through informed decisions. That covers a lot of ground, so we break it down into four main focus areas:

  • Healthy Coastal Ecosystems
  • Resilient Communities and Economies
  • Sustainable Fisheries and Aquaculture
  • Environmental Literacy and Workforce Development

If you have questions on anything Lake Erie related, Ohio Sea Grant has you covered. We’ve recently been in the news for our work on things like harmful algae blooms (HABs) and phosphorus, but we’ve also been hard at work battling aquatic invasive species, creating resilient communities and engaging the next generation of environmental leaders.

OSU Extension Sea Grant Lake Erie Charter Boat Captains

Photo credit: Ken Chamberlain

Personally, I’m currently focused on the Sustainable Fisheries aspect. There are over 650 charter boat captains licensed to fish on Ohio’s Lake Erie, and for many of them fishing is a way of life. Ohio’s charter boat fleet is the largest in the Great Lakes and one of the largest in the world. That fleet is a major economic driver for Ohio’s coastal economies, and a healthy Lake Erie is essential to their success.

We partner with Lake Erie charter captains on a variety of programs throughout the year from youth fishing programs to monitoring HABs. The longest running example is the Annual Ohio Charter Captains Conference. The program covers laws and requirements, fisheries management, best business practices, new technology and equipment, and the health of Lake Erie. We typically see 25% of the licensed captains in attendance, and 74% of responding captains in 2014 stated that information from the conference will help to keep their business going or advance professionally.

The 34th Annual Ohio Charter Captains Conference is scheduled for March 7, 2015 at BGSU Firelands Campus in Huron, Ohio. Contact me (gabriel.78@osu.edu) to learn more about the conference or to ask any questions regarding Lake Erie. For information on Ohio Sea Grant visit ohioseagrant.osu.edu.

Have a happy holiday season, and enjoy the water!

(Submitted by Tory Gabriel, Fisheries Outreach Coordinator, Ohio Sea Grant Program)

Is YOUR community ready to attract new investment?

While many communities have assets that are attractive to those who currently live, play and conduct business there, do these communities have what it takes to attract new residents and businesses? Major corporations and others may invest millions of dollars in a community and don’t take the decision lightly.

According to economic and community development consultant, Carol Johnson, most communities all say the same things. She says what site consultants and prospects fear most when they visit a potential site is the local team will talk too much and waste their time!

Site Prep 2014-12-18According to Johnson, to be prepared “The local team needs to understand that every facet of your site is quantitatively ranked and each industry, each project will rank you differently.” In other words, the local team needs to convey the unique things they have to offer each individual prospect and be able to prove it. Corporations are obsessed with “risk avoidance” which means the local team must remove any mystery or perceptions of risk.

Successful communities have created a team that includes the local experts in the areas of:  utilities (e.g., gas, electric, water and waste water), industry, infrastructure, workforce, taxation and incentives. It is key that the local team can convey credibility and expertise when responding to prospect needs. It is especially critical that the local team can stand behind their commitments to meet project timelines and ensure project confidentiality.

So where might a community begin? Start first with an understanding of community assets. Second, be able to document these assets – how do the assets meet requirements of the prospect? Third, understand the key drivers of the prospect’s decision. KNOW THEM, UNDERSTAND THEM and CONFIRM THEM several times; prospects often change their minds. Last, understand that prospects make final decisions based on return on investment and their ability to minimize or overcome risk – perceived and real.

Are you SURE your team is ready?  Learn more on this topic at: ohioline.osu.edu/cd-fact/pdf/1504.pdf and ohioline.osu.edu/lines/comun.html#econdev.

(Submitted by: Cynthia Leis, Extension Educator and Van Wert City Economic Development Director)

Watershed planning for Great Lakes communities

Most every decision we make results in some sort of impact. Take our development decisions, for example. In some way, they impact sustainability. How can we better understand the impact of our decisions?

Tipping Points & Indicators 2014-12-04

Tipping Points and Indicators is a collaborative program that gives land use planners, natural resources managers and stakeholder groups in the Lake Erie Watershed the information they need to enhance local economies and protect natural resources. Using its decision support system and action planning process, communities can determine how close a watershed is to the thresholds (or “tipping points”) that might change the way aquatic ecosystems function and pinpoint the land use practices driving them.

Tipping Points and Indicators is a new Great Lakes research and Extension program comprised of a web-based, data driven decision support system and a facilitated community visioning and action planning process designed to enable effective protection and management of natural resources throughout Great Lakes. The web-based portion is available at tippingpointplanner.org.  The facilitated portion yields an action plan that includes an overview of the current community status and whether the community is nearing or exceeding Great Lakes tipping points. It also provides customized education strategies, example policies and sample ordinances to improve current conditions. The program is targeted to land use planners, natural resources managers and stakeholder groups with an interest in assessing community sustainability using Great Lakes tipping points.

Research team members identified land use indicator variables that determine the threshold, or tipping points, that when exceeded can impact aquatic ecosystems. Great Lakes Sea Grant Network Extension Specialists developed the associated website and facilitation process that guide community groups through an interactive watershed action planning process. Touch screen monitors are used to enable community groups to collaborate and explore the website, tools and GIS maps to determine planning priorities linked to community values.

The overall program goal is to enable the development of sustainable, watershed-specific land use strategies. The Tipping Points and Indicators planning process is facilitated by Great Lakes Sea Grant specialists. Contact your state facilitator and request a planning workshop for your community.

(Submitted by: Joe Lucente, Assistant Professor and Extension Educator, Ohio Sea Grant College Program and Ohio State University Extension)

Informing community planning for shale play impacts

How do we inform community planning for the impacts related to the shale play in eastern Ohio? One approach is to track key indicator data.

EDA data analysisExtension researchers recently shared the highlights of an advanced cluster analysis focused on manufacturing with community development officials in four EDD’s (economic development districts) within the eastern Ohio shale play. The cluster analysis is one of four analytical steps being conducted as part of an EDA (Economic Development Administration) funded project to inform the overall 25-county region about economic, social and environmental changes, potential implications and strategic directions for sustainable development.

Changes are being tracked quarterly or annually depending on what is being measured using a number of data sets including the Center for Human Resource Research’s enterprise and workforce database and IMPLAN, an economic modeling software program. Social and environmental indicators are also being tracked including school enrollment, housing starts, crime and water quality, using a wide variety of public and private data sources.

The cluster analysis revealed both expected and unexpected trends occurring in the four EDD’s. As anticipated, in the region experiencing the majority of the drilling activity, the vast majority of the 600 or so jobs created between 2010-2013 were in the core and ancillary industries related to shale development. During the same period, the Buckeye Hills-Hocking Valley Regional Development District in the southern-most part of the 25-county region saw a concentration of hiring activity occurring primarily in construction tied to housing and commercial development, most likely due to shale development. Unexpectedly, relatively little or no jobs were created in core or ancillary shale industries in this district.

Building on the cluster analysis findings, researchers are now embarking on an industry capacity assessment to discover linkages and opportunities for sustainable growth in value added manufacturing in the four regions. A recently published article provides more information on the project:  cfaes.osu.edu/news/articles/project-helping-ohio-communities-avert-bust-after-shale-boom.

(Submitted by Nancy Bowen-Ellzey, Extension Field Specialist, Community Economics)