How Economic Developers Engage with Extension

Smith Lever Act of 1914

Credit: www.archivesfoundation.org

Extension has long been an economic development partner involved in a wide range of issues, from water quality and agricultural practices to retail and energy. Since passage of the Smith-Lever Act of 1914, Extension has provided outreach and non-formal education to strengthen lives and communities across the country.

Over the last century, Extension has continued its original mission to extend university resources while also adapting to changing times, to address a wide range of challenges and opportunities in both urban and rural areas. Extension can be found in all 50 states, with about 2,900 offices nationwide. In Ohio, over 700 Extension professionals staff offices within all 88 counties, in addition to numerous regional and state offices, that enable this outreach arm of Ohio State University to engage communities, businesses, and organizations of any size and location.

How do local economic development organizations (EDOs) find out about and engage with Extension? Typically, they hear about services and contact Extension directly, or Extension professionals reach out through workshops and forums about their programs and resources. Extension professionals are frequent speakers at a variety of conferences and meetings at the local, state, and national levels. EDOs are also often in contact with Extension professionals as co-members on boards of community and economic development organizations.

Extension has partnered with EDOs in pursuit of just about every imaginable economic development function. In Ohio, Extension was an early adopter of business retention and expansion practices, developing one of the first formal BR&E programs. Since 1986, Ohio State University Extension’s BR&E Program has developed capacity of community leaders via more than 140 programs in 77 Ohio counties, in both urban and suburban areas.

In terms of workforce development, OSU’s STEM Pathways program aims to increase youth curiosity, logical thinking, problem-solving skills, and team communication abilities, to ensure tomorrow’s workforce is highly skilled and globally competitive. Extension professionals teach the STEM program curriculum directly to students and in a train-the-trainer format for the teachers who will then deliver the program.

Energy development, including renewables and shale gas, is a focus area for Extension. New programs have been developed to help businesses and communities assess the costs and benefits of energy development. The commissioners of Wyandot County recently enlisted Extension to conduct a survey of residents and land owners on their feelings toward wind farm development. Survey findings enabled the county commissioners to decide whether wind development was a good fit for the county.

Most of Extension’s work is research-based, involving collecting, compiling, and analyzing original data through surveys, focus groups, and other outreach techniques. For instance, Extension professionals implement a variety of qualitative and quantitative tools to help communities better understand trends and conditions of their local and regional economies.

The Economic Impact Analysis (EIA) and Retail Market Analysis (RMA) programs are good examples of applied research in action. Both programs help communities measure change in their local economies to guide local decision-making. Extension professionals recently completed an EIA project to estimate the impact of tourism generated by the Lakeside Chautauqua in Ottawa County. RMA projects are frequently implemented, usually on the county level, to help inform EDOs about which retail sectors are growing and to identify gaps in the retail market.

Extension professionals and resources are also widely available online. Economic developers can find out more about Extension services on university websites, many of which have extensive links to fact sheets, blogs and social media sites. A somewhat new initiative, “eXtension,” is an internet-based portal with access to specialized information and research on a wide range of topics from land-grant universities across the country.

The pursuit of meaningful and productive partnerships is a core principle of Extension. Extension professionals seek out opportunities to collaborate on mutually beneficial projects and welcome new project ideas from economic developers and others. Economic developers can partner with Extension to leverage a wide range of useful university resources.

Nancy Bowen is an Associate Professor & Extension Field Specialist, Community Economics.

The end of diversity initiatives?

I recently overheard a business person in a leadership position say he was glad that we (referring to a broad collective of business, industry, education, and government organizations) have invested in training and action related to expanding diversity in our workplaces. But, he then said those programs “are kind of all the same” and reasoned that they’re not needed anymore. One could argue that we’ve made great strides in increasing diversity; but I would suggest we have only scratched the surface.

The United States is becoming more diverse every single day (US Census Bureau, 2016). So it’s a valid argument to say our teachers should reflect the look of their classroom students, or the administration (of any given organization) should reflect the composition of its constituents.

But there are much deeper reasons for continuing our quest for diversity. (Our CFAES diversity team outlines numerous examples here.)

Let’s consider problem solving. When faced with a complex issue, would you rather tackle it alone, or pull resources from a number of people who can give perspectives that greatly enhance the number of approaches for solution? The business community has long deployed strategies for looking at problems in diverse ways in order to reach better solutions. It positively impacts their bottom line.

Problem solving is but one example. The principle applies in many, many situations.

So how might we reconsider diversity initiatives? What might we do (personally and collectively) to change our thinking the next time we receive an email announcing another diversity training?

I suggest starting with the iceberg. We have all seen the analogy. Ninety percent of a person’s background, composition, identity, etc. is hidden beneath the water line. We see only 10% on the external surfaces. But here’s the catch:  Even though I KNOW about the iceberg analogy, it doesn’t always come to mind when I’m interacting, or making a decision, or deleting an email. So if we can try being deliberate about remembering the iceberg, it just might help.

You might also endeavor to learn more about yourself. I have taken several of the modules in the free online Harvard Implicit Bias test. They provide hints about our often-unrecognized biases and help us move beyond. They take only 5 or 10 minutes!

Even small steps like these outlined here can make a positive difference. I encourage you to give them a try.

SOURCES:

US Census Bureau. Retrieved 9/13/17 from: https://www.census.gov/quickfacts/fact/table/US/PST045216

Brian Raison is an Assistant Professor and Field Specialist, Community and Organizational Leadership.

Plastic Cigar Tips: A Growing (and Gross) Problem on Ohio’s Beaches

In a relatively short period of time plastic has become the most common form of garbage found in the Earth’s oceans, lakes, and other waters. Sadly, coastal residents of Great Lakes states have become quite accustomed to seeing plastic. Almost 80% of trash found on beach cleanups in the region in recent years has been identified as plastic 1. This is especially evident along the southern beaches of Lake Erie, where high population and industrial development have contributed to the plastics problem. In Ohio, the most common items found are cigarettes and other smoking related materials, including plastic cigar tips.

In total, cigar tips account for about 14% of all smoking related debris on Ohio beaches 2. These trends are especially noticeable on beaches found near Ohio’s largest coastal city, Cleveland, and its surrounding communities. Given the growing awareness of the issue, and the impact of plastics on beaches throughout the Great Lakes, my colleague with Ohio Sea Grant, Jill Bartolotta, and I convened a focus group to investigate strategies to help address the problem. The group was comprised of individuals with practical knowledge of plastic cigar tip use and disposal issues, including representatives of government agencies, nongovernmental organizations, community groups, and local academic institutions.

The first questions the group discussed centered on the WHAT, WHY, and HOW of the problem. When asked what local residents think about the topic, all agreed that people are well aware and not happy about the abundance of cigar tips found along Lake Erie’s shore. When asked why this matters, group members suggested that it affects the benefits of living in a community, like neighborhood pride and public health, as well as the social, environmental, and financial viability of local neighborhoods. This leads us to the how of the matter. How can decision makers successfully combat the problem of plastic cigar tips?

In order to figure out how to reduce the amount of cigar tips on area beaches, we first asked focus group members what prevents smokers from throwing their tips in the garbage. Responses ranged from ‘not enough smoking disposal receptacles’ to a ‘lack of receptacles in high traffic areas’ and ‘no receptacles specifically for cigar tips.’ Group members also cited social barriers, such as ‘long-term user habits,’ ‘social norms that validate use of cigars,’ and ‘difficulty reaching the population of smokers with proper disposal messaging.’

Ultimately, the group came up with a set of recommendations for helping to reduce plastic cigar tip litter in the area. Some suggestions were obvious, like ‘creating more designated smoking areas with proper disposal receptacles’ and ‘developing education and outreach on public signage.’ Others were more nuanced, like reward programs and mail in rebates, tax increases, deposit programs, and strict age enforcement by vendors. One constant among all ideas was an emphasis on positive messaging. Instead of negative campaigns that instruct people to “quit smoking,” the focus should be on education and community-based solutions. The group suggested educating people about the connection between swimming and drinking water, along with other public health issues. In the end, the most enthusiastic recommendation was to focus on neighborhood beautification and Cleveland pride. As locals will tell you, Cleveland is The Land of Champions! Not an ashtray.


References

  1. Driedger, A.G.J., Durr, H.H., Mitchell, K., and Cappellen, P.V. 2015. “Plastic Debris in the Laurentian Great Lakes: A Review.” Journal of Great Lakes Research. 41 (1): 9-19.
  2. Adopt a Beach Program. 2015. “Litter Report: Raw Data from Great Lakes Beach Cleanups.” Cigar tip percentage calculated by Jill Bartolotta, Ohio Sea Grant College Program and Ohio State University Extension, May 19, 2016.

Scott Hardy is an Extension Educator for the Ohio Sea Grant College Program.

Can Solar Energy Save Money for your Farm or Business? Tips to Separate Fact from Fiction

Advances in technology and policy mandates that require the installation of photovoltaic (PV) solar have contributed to the reduction of system costs. In recent years, both the power and efficiency of solar panels have steadily improved, while the cost of solar panels have dropped dramatically. According to the National Renewable Energy Laboratory, the average cost to install a commercial PV solar system in the United States has decreased from $5.23 per watt (DC) in 2009 to $2.13 per watt (DC) in 2016[i]. The declining cost of equipment and installation makes installing a solar system enticing for many agricultural producers, and PV panels are an increasingly common sight on farms across Ohio.

The declining cost of installing a PV solar system is enticing for many agricultural producers. However, while solar may provide an attractive payback on some farms, every farm is unique and evaluating the financial viability of investing in solar requires careful consideration of system design, costs, and modeling assumptions.

Key Steps in Project Evaluation:

  • Plan and prepare – Be curious and careful! Investing in on-farm PV solar requires a significant up-front investment that will involve numerous contracts, spanning decades. It is important to review resources and conduct a detailed project assessment before signing any paperwork.
  • Compare and contrast – Secure three or four project quotes to analyze various proposals and modeling assumptions (e.g., system production, net excess generation, energy escalation, incentives, operations and maintenance costs).
  • Research and review – Understand the equipment and shop around! Just as tractors and agricultural equipment have unique features, not all solar projects are created equal. Investigate your various proposals and identify the key difference between the system design, equipment, and warranties (e.g., type and efficiency of solar panel, string inverters or micro inverters, panel warranty, inverter warranty, installation warranty, ground mount or rooftop design, galvanized or stainless fasteners).
  • Discuss and debate – Review the project proposals with your utility provider and your tax professional to evaluate the project assumptions, contracts, and financial implications and/or benefits.

Extension Resources – Solar Electric Investment Analysis Bulletin Series 

Solar Bulletin SeriesEvaluating the financial investment in solar requires careful consideration of system costs, the value of production, and operation and maintenance costs. Unfortunately, some proposals are hard to understand making it difficult to make fully informed investment decisions. To help simplify the key considerations of evaluating a PV solar project, the University of Wyoming and Ohio State University partnered to develop a bulletin series that clarifies the information and assumptions that are essential to the assessment process. The bulletins listed below, are structured as a six-part series arranged to systematically progress the reader through the project evaluation process.

Part 1: Estimating System Production – Site-specific factors such as shading, orientation, tilt, temperature, and panel degradation can influence the amount of electricity produced by a PV solar system.

Part 2: Assessing System Cost – A better understanding of direct system costs, indirect capital costs, operations and maintenance, and standard assumptions provides a more accurate financial analysis, fostering informed investment decisions.

Part 3: Forecasting the Value of Electricity – To calculate energy savings for a project, one must consider important variables, including the details of the individual rate structure and the assumed energy escalation rate that influence the value of electricity a PV system produces.

Part 4: Understanding Incentives – Despite declining costs for PV solar, there are various federal, state, and local incentives which greatly affect the financial viability of a PV installation.

Part 5: Conducting a Financial Analysis – Understanding the solar resource production, system cost, value of electricity, and available incentives enables a robust financial analysis. Accurately evaluating the viability of a solar project requires understanding financial concepts such as simple payback, net present value, and the levelized cost of energy.

Part 6: PV Solar Example – The National Renewable Energy Laboratory developed the System Advisory Model (SAM) to help developers, installers, and potential system owners estimate the system production and financial impacts of renewable energy projects.

These materials are designed to increase participants’ knowledge of PV solar energy development and the financial considerations to guide informed decision-making with future investments. This six-part bulletin series and additional materials are available for download at: energizeohio.osu.edu/farm-solar-energy-development.

Interested in Learning More?….Join Us at Farm Science Review!

The 2017 Farm Science Review (FSR) will be held September 19-21 at the Molly Caren Agricultural Center near London, Ohio. Farm Science Review offers visitors the opportunity to learn about the latest agricultural innovations from experts from the College of Food, Agricultural, and Environmental Sciences at The Ohio State University. The Small Farm Center at the Farm Science Review features 27 educational programs suited to smaller farms, with particular emphasis on alternative enterprises, alternative production systems and alternative marketing strategies.

If you plan to attend the FSR and are interested in additional information on solar energy in agriculture, please join us for the 50-minute presentation titled, Considerations for Investing in Solar Energy for Your Small Farm on Thursday September 21, at 12:00 p.m. at the Small Farms Center Tent located at the corner of Corn Avenue and Beef Street.

For additional information, please click here to review a complete list of educational sessions and demonstrations offered at the 2017 Farm Science Review.

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[i] Fu, R., Chung, D., Lowder, T., Feldman, D., Ardani, K., and Margolis R. (2016).  U.S. Solar Photovoltaic System Cost Benchmark: Q1 2016, National Renewable Energy Laboratory (NREL).

 

Eric Romich is an Assistant Professor & Extension Field Specialist for Energy Development with OSU Extension.