It’s almost Christmas and what more could a 7-12 year old want more than a whole wardrobe filled with piles of Justice clothing? Justice has become so popular and the number one tween clothing and accessory retailer in the world. Although their company still exists today with over 1,000 stores through the US, Canada, and a few extra international countries, its presence in the fashion industry has made an impact on the current fashion for tweens everywhere. It transformed the future of tween fashion into a world of glitter, gems, unique patterns, and creative colors for all girls. Today we are featuring two ensembles that are currently within the Historic Clothing and Textiles Collection here at Ohio State.
The dress to the right is decorated with emoji faces with Santa Claus hats. This unique pattern screams 2010s fashion for tweens. This particular dress is actually from 2016. So, just two years ago, this item was on sale to hundreds and thousands of young girls on the lookout for their perfect Christmas outfit. Would you have worn this when you were 7-12 years old? Its hard to imagine how much fashion has changed just from the early 2000s to the 2010s. This dress and the ensemble to the right, are made for everyday wear, but are also athliesure wear. What once was met for the gym has become everyday street wear, especially in the past decade. The dress is made with the same stretchy material you may see used to make leggings. The 2014-2016 outfit to the right is a pair of leggings decorated with images of snowflakes and reindeer-dogs in presents, and a grey t-shirt with a matching reindeer-dog on it. It also comes with a little scarf to add for decoration. A popular theme in Justice is unique patterns, such as the Santa emoji and the reindeer-dog.
Tween Brands, Inc. opened in 1986. It operated stores like Justice geared toward tween girl clothing and accessories. However, Ascena Retail group created Justice in 2009 to what it is today. It is common to see these type of stores in shopping centers and malls. Overall, they sell apparel, sleepwear, underwear, accessories, swimwear, lifestyle products, and personal care products. They currently do have more than 1,000 stores spread across the US, Canada, and few other international countries. They continue to bring unique style. Justice claims to bring individuality and self-confidence to all its young customers. Their employees are also said to work in a creative and collaborative environment in order to create the best designs for their tween girls. The company beat out the big names like target and Walmart for affordable tween clothing in 2012.
Justice has definitely made its way into the hearts of tween girls everywhere who love fun fashion. Their unique patterns, sparkles, sequins, and color combos gives each design a sense of childhood. The tween fashion is perhaps one of the most interesting categories because it is the time in life that a girl is transitioning into a young woman. The fashion within this period is carefree, fun, and individualistic. I wonder what fashion critics will think of Justice’s style in a hundred years?
SOURCES:
Accessed on November 30, 2018. Retrieved from http://justiceretail.com/our-brands-leaders/
Accessed on November 30, 2018. Retrieved from https://en.wikipedia.org/wiki/Tween_Brands