Beyond H.264

Banner with the initials HEVC, under which it reads High Efficiency Video CodingToday the most commonly consumed media format is MP4 files using the H.264 (Advanced Video Coding) compression scheme for video and AAC (Advanced Audio Coding) for audio. These provide the best, easily consumable, compression ratios and as such became the format of choice for mobile device designers and manufacturers. While H.264 does a very efficient job of compressing video, making larger sizes and higher quality possible at lower bit rates than previous formats, there’s always room for improvement. That’s where H.265, or HEVC (High Efficiency Video Coding), comes in. Continue reading